By Dan Moren
July 31, 2025 2:00 PM PT
The Back Page: But does it cover theft and loss?

In its ever continuing quest for services revenue, Apple earlier this month rolled out its latest subscription service, AppleCare One.
While it might seem like AppleCare One is simply a way to bundle up its extended warranty coverage for your Apple devices, it’s actually a foot in the door of something even more powerful. Even more life changing. Even more… revenue-ing.
AppleCare for you.
That’s right, the clear goal here is the dreaded “con” word. No, not continuity. No, not conventional. No, not courage—that doesn’t even start with con, Todd.
Convergence.
According to my sources, who prefer not to be named because they are totally my invention, and coming up with names is time-consuming1, Apple plans to merge its AppleCare service with Apple Fitness+ and its Health initiatives to form one all-inclusive AppleCare system to take care of the stem-to-stern…er…head-to-toe needs of its customers.
So in addition to paying $19.99 per month to cover three Apple devices, you can fork over an additional $9.99 a month to cover yourself from accidental damage.…