By John Moltz
October 13, 2023 2:00 PM PT
This Week in Apple: Big business bucks
This week Piper Sandler takes on the most harrowing task of all while Google makes it rain on Cupertino. And if you’re waiting to buy the latest Apple kit this year, your wait will soon be over.
The scariest time of year
Say, how are the kids these days? Has anyone checked on them? Are the kids… all right?
Well, I kind of meant more emotionally. But I guess that works, too. It’s certainly more pertinent to this column.
This is, of course, Piper Sandler’s annual survey of teens across America, and hats off to them for doing this every year because teens are frightening. You ever see a group of them at the mall?
And, as the report notes, they’ve been doing this a long time.
Since the project began in 2001, Piper Sandler has surveyed more than 248,283 teens and collected over 60.7 million data points on teen spending.