Six Colors
Six Colors

by Jason Snell & Dan Moren

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By John Moltz

This Week in Apple: The keys to the note

In the waning days of the Apple headset as a rumor, please remember to tip your local rumormonger. Remember, they survive on tips. If you’re worried about Apple’s keynote being too long, don’t. It may be our last if AI takes over.

My conspiracy theory board is now full

Have you heard about this headset thing? Big deal. Supposedly getting announced next week. Huge, if true.

Even Apple is… “subtly” is not the word… ham-fistedly teasing big things for next week’s keynote, tweeting that a “new era” will begin. The company also dropped the tag line “Code New Worlds”, perhaps a reference to VR opportunities for developers. (If it’s supposed to be a Star Trek reference, I give it a “B”.)

Certainly other headset vendors believe Apple’s going to announce one, as both Oppo and Meta rushed out some “Hey, look at us!” announcements this week.

Apple execs are on the record as stating that they will not use the term “metaverse”, which makes sense when one of your primary competitors has the first four letters of that as its name.…

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