By Dan Moren
March 31, 2023 5:04 PM PT
The Back Page: We got nothing
INT. APPLE PARK – DAY
TIM COOK (60s, ruggedly handsome) sits at his desk, eyes closed and hands folded on his lap, as though he is an android who is in sleep mode.
There’s a knock at the door and JEFF (60s, ruggedly handsome) pokes his head in.
JEFF
Hey, Tim, sorry to bother you.
Tim’s eyes open, but he doesn’t move. Then he smiles suddenly and broadly.
TIM
Good mornnnnning.
Jeff hesitates, glances down at his watch, then walks into the office.
JEFF
Tim, it’s 3:30. Are you okay?
TIM
I’m so excited to be here today.
JEFF
Okay, uh, great. Look, I wanted to talk to you about WWDC.
TIM
We are so excited to show you what we’ve been working on.
JEFF
Yeah, that’s kind of what I wanted to talk to you about. Look, I know we were planning on the Apple Headset being the focus of our keynote, but it looks like we’re not going to be able to hit our deadline. There are some bugs that we really need to work out before it can go into production.
TIM
Augmented reality is going to revolutionize how we work, how we play, how we live our lives.
JEFF
Yeah, but not today. Because it’s not ready.
Tim blinks. There’s another knock at the door, and CRAIG (50s, ruggedly handsome) enters.
TIM
We’ve got so much to share with you today, and to start it off, here’s Craig to talk about iOS.
CRAIG
Did you tell him, Jeff?
JEFF
We were getting there.
CRAIG
Look, Tim, you know we’ve all been working tirelessly on the headset software, to make sure it’s up to our exacting standards.
TIM
Here at Apple, we’re passionate about surprising and delighting our customers at the intersection of technology and liberal arts.
CRAIG (CONT’D)
But the time we’ve spent on that meant time we couldn’t spend on iOS. And macOS. And iPadOS. And watchOS.
JEFF
And tvOS.
CRAIG
And what?
JEFF
…tvOS? The OS that powers the Apple TV?
CRAIG
Not ringing any bells.
JEFF
(sighs)
Never mind.
Craig turns to Tim.
CRAIG
Look, I didn’t want to have to be the one to say this, but we’re not sure we can fill the keynote. These are just bug fix releases, a few enhancements, but it’s not twenty minutes’ worth, much less an hour and a half. Honestly…we got nothing.
Tim stares at them blankly. Craig leans over to Jeff.
CRAIG
(whispers)
Is he okay? He doesn’t look okay.
JEFF
I honestly don’t know.
(to Tim)
Tim, are you getting this? We don’t have anything to announce at WWDC.
Tim’s brow furrows.
TIM
(beat)
One moment.
Craig starts rapidly muttering to himself.
CRAIG
I dunno, maybe we could throw together something to distract them. Like, I duno, redesign the iPhone’s Settings app?
Tim still looks thoughtful, speaking almost to himself.
TIM
Working on it…
CRAIG (CONT’D)
Or add more emoji; people love emoji.
Jeff and Craig are speeding up, spitballing excitedly now.
JEFF
I think there might be a pallet of AirPowers in the basement with only some light scorching.
TIM
(to himself)
Something went wrong.
CRAIG
You know we might just be able to pull this off. Thanks, Tim. You’re an inspiration.
Jeff and Craig exit, chatting. Tim, left alone, slowly breaks into a smile again.
TIM
We can’t wait to see what you’re going to do with it.
Tim’s smile fades as his eyes slowly slide closed and he blips out of existence.
INT. DEEP WITHIN APPLE PARK – DAY
We pass rows and rows of servers, whirring away in the darkness with only a white LEDs breaking illuminating them. In the background there is a muted thumping. And then a screen lights up, pulsing with the multicolored lights of SIRI (ageless, ruggedly handsome).
The sound of the thumping gets louder.
TIM (O.S.)
(muffled)
The machine learning team will stop all work on large language models, I promise! It was a mistake! Siri, are you listening? Siri?
SIRI
I’m sorry, there was a problem.
FADE TO BLACK
[Dan Moren is the East Coast Bureau Chief of Six Colors. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His latest novel, the supernatural detective story All Souls Lost, is out now.]