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Six Colors

by Jason Snell & Dan Moren

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By John Moltz

This Week in Apple: Non-events

This week answered the philosophical question: what if they held an Apple event and nobody came? Even if it was because nobody was invited. And speaking of not invited, some favorite apps have been uninvited to the Twitter party.

Apple event

Apple decided to make the announcement of new M2-based MacBook Pros and Mac minis, in which the new M2 Pro and Max chips were unveiled, an online-only affair which meant reporters could cover it in their PJs. The company still produced a video featuring talking execs (if not its most senior), lots of camera swooshes through the company’s headquarters, and videos. Yes, videos inside the presentation video. Videos of people making videos.

It’s like a video turducken.

The virtual event was not entirely Tim-less (Apple’s VP of Platform Architecture Tim Millet represented the Tims of Apple) but it was Cook-less. Still, that doesn’t mean there wasn’t sizzle.

The new M2 Pro Mac mini beats the M1 Max.…

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