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by Jason Snell & Dan Moren

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By Stephen Hackett

Considering Tim Cook’s record, ten years after Jobs’ passing

Back in August, we passed the 10th anniversary of Tim Cook being named CEO of Apple, and of course, this week marks ten years since the passing of Steve Jobs.

A lot of water has gone under the bridge in the decade since, and in my mind, there are three major inflection points when it comes to Apple under Tim Cook.

Apple Watch

Announced in the fall of 2014, many say the Apple Watch is the first new product to materialize under Tim Cook. While the exact timeline isn’t known, I think it’s clear that the Apple Watch is a very Tim Cook product with its focus on health and fitness.

The Apple Watch has come a long way in the years since its introduction, but looking back at the original announcement and the first set of models, it is surprising how muddied things were. Apple didn’t quite seem to know what the Apple Watch was for yet, so it threw a lot of stuff at the wall.…

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