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Six Colors

by Jason Snell & Dan Moren

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By Dan Moren

The Back Page: Apple, the Social Distancing Champ

These days, so many brands are concerned with “engaging” with you online, earning your “loyalty,” and being your “friend.” Not Apple, though: if life were indeed an ’80s high school movie, as I always assumed it would be, then Apple is that cool kid who eats in the cafeteria alone and wears a leather jacket and doesn’t like it when bullies beat up the nerds.

But I digress.

All of which is to say that in this era of social distancing, Apple is the perfect candidate for the job. Its aloof image has prepared it for this exact moment in history, and as it brings its technological prowess to bear on matters like contact tracing and building face masks, it’s only begun to scratch the surface of what it can do. Here are just a handful of other features that Apple is no doubt planning to roll out for the benefit of not just its users, but for all mankind.…

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