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Six Colors

by Jason Snell & Dan Moren

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By Dan Moren

The Back Page: Excuse me, have you heard the good deals?

Yes, it is once again that fabulous season, awaited by people all across the world all year long: THE SEASON OF DEALS. Those deals, having ripened on the vine until they were finally ready to pluck, are now loaded up and dispatched onto their long journey to you, the deals-loving consumer.

But you may be wondering, as you are barraged with so many offers for deals over the next week or so, “what should I be looking for?”

Very good. Asking for help is the first step to True Deals, and this means you are now on the road to Bargainsville.

As you sit down in front of your phone, tablet, or computer on this, the holiest of high holidays, the Blackest of Fridays, allow me to present the five Cardinal Rules of Deals. Adhere to these and you too can save…and be saved:

  1. Not all deals are true deals. It’s important to remember this.

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