Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Jason Snell

Apple TV minus?

We are in the midst of a fundamental transition of how people get their television. Linear broadcast and cable are increasingly irrelevant. The future of TV is streamed over the Internet to devices with screens large and small. Everyone knows it. Established players know it, and they’re trying hard to use their position to ensure they’re dominant in the new world, too. Other players see an opportunity to rush in and get a piece of the pie, something previously unimaginable if you didn’t want to buy a television network.

Which brings me to Apple.

I really don’t know what to think about Apple’s place in this transition. Netflix has invested billions of dollars in original content in order to build itself a large catalog and Amazon has been doing the same. Meanwhile, the big players are beginning to roll in, led by Disney’s recent announcement that it’s starting a streaming service featuring original Marvel, Star Wars, and Pixar TV series along with its enormous back catalog of content.…

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