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Six Colors

by Jason Snell & Dan Moren

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By Stephen Hackett

The Hackett File: The Times They Are A-Changin’

When the original iPod scrolled onto the scene in 2001, some of the Mac faithful were concerned it was going to be a distraction for Apple, a company that was still digging out of the massive hole of the 1990s.

When the iTunes Store opened 16 years ago, I think people knew it was gong to propel the iPod to new heights, especially when it showed up on Windows several months after launch.

The iPod and iTunes were, in many ways, two sides of the same coin. They made each other more valuable, both to Apple and its customers.

That symbiotic relationship is right out of Apple’s playbook, and something the company tries to repeat when possible. After all, it’s the combination of hardware, software and services that makes so many of the company’s products good.

That’s what makes Apple TV, and in particular Apple TV+ so interesting.

The company has spent over a billion dollars on creating its own content for the upcoming streaming service.…

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