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Six Colors

by Jason Snell & Dan Moren

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By Dan Moren

The Back Page: Apple’s Missing Services

It was a big week for Services in Cupertino, with Tim Cook announcing Apple News+, Apple Arcade, the Apple Card, and, of course, Apple TV+. The company’s clearly making a hard push to build Services revenue, as it’s repeatedly promised to do, but part of me wonders if perhaps Apple hasn’t pushed hard enough. To my mind, it’s leaving money on the table by not offering more services for its hundreds of millions of users.

Don’t worry: I’m here to help. I’ve invested a lot of time—minutes really!—in concocting ways that Apple could further boost its Services portfolio by taking advantage of just a few opportunities that it’s missed:

Apple Podcasts+

Look, there just aren’t enough hours in the day anymore. Between work, chores, all the TV shows we are contractually obligated to watch, and, oh yeah, our friends and family, we barely have time to sleep, much less listen to all those podcasts people have been telling us we can’t miss.…

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