Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Jason Snell

Next big thing

I held off writing anything for this issue of the Six Colors Magazine because I wanted to wait for Apple to disclose its most recent financial results. I know that for a lot of people, the financial results of a huge company are a bit of a snooze—and as someone who can’t and won’t invest in technology stocks, I get it.

But Apple is such a tight-lipped company that I find it intriguing whenever the company says anything in public, even if it’s a disclosure that’s more or less mandated by federal law. This quarter Apple has reduced what it discloses, by eliminating unit sales figures, but in exchange we all got to witness an awful lot of sturm und drang about falling iPhone sales. (If you were sleeping in early January, you may have missed Apple’s disclosure that the holiday quarter was worse for iPhone sales than it had anticipated.)…

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