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by Jason Snell & Dan Moren

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By Dan Moren

The Back Page: A MacBook for every seasoning

If there’s one thing Apple has no shortage of, it’s consumer-oriented mobile computing devices. (or, as they’re catchily known in the biz, COMCDs—wait, that’s nothing.) With the company’s resurrection of the MacBook Air, there’s a full line-up of these products, from the lowly $329 iPad all the way up to the top-of-the-line MacBook Pro.

Now, this may seem confusing. After all, if you’re in the market for a Mac laptop, which MacBook do you get? How do you tell the difference between the MacBook, MacBook Air, and MacBook Pro? Why would you pay hundreds of dollars more for an iPad Pro over a cheap, but funcational iPad?

But this isn’t confusion—it’s brilliance. What we’re seeing here is the earliest stages of Apple’s brilliant new marketing plan: soon, all of Apple’s lineup will be mobile computing devices, sliced up for very specific markets. So it’ll be easy to pick the MacBook or iPad that’s perfect for you.…

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