The Holiday Quarter approaches…

Well, here we are again. A new iPhone and Apple Watch announcement in the rearview, some possible product announcements from Apple on the horizon. Apple is revving its product and production engines and getting ready for the biggest three months of the year in terms of sales and marketing. We’re a few days away from entering the Holiday Quarter, a magical time that generates billions and billions of dollars in revenue and profits for Apple. My wallet’s already lighter than it was at the beginning of this month… how’s yours?

There’s a lot for me to write about at this time of year, and I owe you all reviews of the iPhone XS and the Apple Watch Series 4. Once the initial wave of embargoed reviews drop, I’ve found that there’s no point in trying to rush out a review that’s less well informed than the ones that were written by people who’ve gotten to spend a week with the product.…