Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Dan Moren

The Back Page: Apple knows best

Or: Other things Apple is saving you from

Our worst suspicions have been confirmed: our old iPhones do get slower with age. As we have recently discovered, Apple has—in its infinite-looped wisdom—decided to make a tradeoff: reduce our phones’ performance to prevent our battery life from dying.

Sure, it sounds nefarious. I can understand that. We might be tempted to think that Apple put in place this performance throttling to push people, in a purely capitalistic move, into buying a new phone.

But that couldn’t be further from the truth. In truth, Apple’s just looking out for you. The company wants your phone to last longer because it wants you to live your best life. If that occasionally means it takes you a little bit longer to check out that latest Instagram post from your friend vacationing in the Maldives while you shiver inside your drafty New England apartment, well, you’re welcome.…

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