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Six Colors

by Jason Snell & Dan Moren

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By Stephen Hackett

The Hackett File: It’s… Complicated

I feel like there are fewer clear answers with Apple advice these days.

For several years after Steve Jobs’ return to Apple, the company made just four products, arranged in a grid:

If you were a professional, you just had to decide if you wanted a portable or not. If you were into desktops, you just had to choose how much money you wanted to spend and how much power you needed.

Things have changed a little. Last year, Tim Cook made this comment to The Washington Post:

We’re a bit larger today, so we can do a bit more than we could do 10 years ago or even five years ago. But we still have, for our size, an extremely focused product line. You can literally put every product we make on this table. That really is an indication of how focused it is. I think that’s a good thing.

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