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by Jason Snell & Dan Moren

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By Stephen Hackett

The Hackett File: Revisiting App Subscription Fatigue

When Apple introduced iOS App Store subscriptions last year, there was a lot of talk about subscription fatigue. It was unknown how many people would be willing to pay monthly or annually for apps, and many people had a dim outlook on developers’ prospects of making regular income from everyday users.

It’s been a little over a year since subscriptions were turned on in the App Store, and a bunch of popular apps have made the move. I was curious to see how many apps I’ve signed up to pay for on an on-going devices, so I opened the App Store on my iPhone, navigated to my account settings and opened the Subscriptions page to see.

(A quick side note on this screen of the App Store. It feels and acts like a web view, as opposed to a native screen within the App Store app. It’s really odd, and I can’t quite put my finger on why Apple would build it this way…)

There were a few more apps in this list than I had anticipated.…

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