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Six Colors

by Jason Snell & Dan Moren

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By Dan Moren

The Back Page: An Apple television

It’s time for Apple to make a television.

No! Wait! Don’t run! I understand: you’ve heard this argument before. You’ve heard Gene Munster’s quickened breathing on the other end of the quarterly conference call, the drip drip drip as he salivates over his speakerphone for some news, any news of an Apple-branded TV set. But hear me out.

I get it: televisions are boring. They’re big, black, oblong slabs with thin bezels and not enough ports that seem to be obsolete as soon as you unbox them.

See? They’re perfect for Apple.

Now, sure, the company could just phone it in—no pun intended—and jam an Apple TV 4K’s insides into a new 4K HDR panel from Samsung or LG, but that’s hardly the level of commitment we’ve come to expect from Cupertino.

I have no doubt that Jony Ive considers a TV set an eyesore. I would be surprised if he even has one, but I’m sure Eddy Cue gave him one so that he’d have a place to watch the Warriors game when he comes over for poker night.…

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