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Six Colors

by Jason Snell & Dan Moren

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By Dan Moren

The Back Page: Design by the book

In the most surprising Apple announcement since the total and utter lack of a new Mac Pro this year, Cupertino released with little-to-no fanfare a hardbound book chronicling its designs over the last two decades. While certainly a triumph of the impressive work done by Jony Ive and his team, the book raised some eyebrows because it was priced—like any Apple product—at a premium: $199 for a small version of the hardback, and $299 for a larger version (they really missed a chance to call it the Designed By Apple in California+). And, of course, you can only buy the book online from Apple or in person at Apple stores—and only certain, handpicked Apple stores at that.

Naturally, as Apple goes, so goes the technology market. Plenty of Cupertino’s competitors are no doubt about to roll out competing products of their own, and with the holiday shopping season about to start in earnest, you should keep your eye out for these other fine options for the technology fans in your family who maybe aren’t that crazy about Apple.…

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