The Back Page: Project Titan memo from Bob Mansfield

From: Bob Mansfield
To: Project Titan team

Dear team,

It has come to my attention that you have been working very hard for the last year on a project of the utmost importance to the future of Apple. I want to applaud your dedication, the long hours you’ve put in, and your determination to create a product that lives up to the high standards of our company.

Then I discovered that this project was supposed to be a car.

So, let me ask, in all seriousness—are you nuts? Have you totally lost it?

No, that is not a rhetorical question, Colin. What the hell made you think you were qualified to build an automobile? Let’s be serious for a second: who was going to go out and buy two tons of glass and steel brought to you by the same folks who created iCloud?

Tell me the truth: Eddy put you up to this, didn’t he?…