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Six Colors

by Jason Snell & Dan Moren

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By Jason Snell

Hello again.

Jason
That’s me on the right, 15 years ago in Town Hall during the announcement of the iPod.

As I write this, we’re two days away from a surprise Apple event. Proving that nobody remembers anything that happened more than a year ago, the conventional wisdom was that Apple wouldn’t do an October event to follow up the big September iPhone blow-out. But that was 2015’s pattern, while this year Apple has reverted to its 2014 pattern—big off-campus iPhone event in September, small on-campus event in October.

All the rumors point to new Macs. The story seems to be that Apple fully expected to ship the new MacBook Pro models, featuring a touchscreen control strip above the keyboard, this summer at WWDC. For some reason, possibly involving availability of Intel processors, the date slipped. I really do believe Apple thought that this spring’s small event at its historic Town Hall briefing center would be the last of its kind, which is why Tim Cook mentioned it during the event.…

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