Six Colors
Six Colors

by Jason Snell & Dan Moren

Support this Site

Become a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!

By Dan Moren

The Back Page: Apple events – the darker side

Dan Moren, Dan Frakes, and Philip Michaels
Dan Moren, Dan Frakes, and Philip Michaels

Sure, you might think Apple events are all glamor and glitz, but let me tell you: there’s a dark side to them.

If you live far enough away, it starts with a whirlwind trip of hundreds, if not thousands of miles. Because Apple doesn’t give a lot of notice for its events, that means expensive plane tickets, scurrying to find somewhere to stay, and logistical planning for how you’ll get to the event.

The day of, you wake up early—often before the sun, if you’re coming from the east coast—and make your way to the venue; if you’re lucky, you’ll have time to fortify yourself with a hot beverage before you make your way into the media crush.

It’s great to be able to catch up with friends and partake of the free snacks and drinks Apple provides, but remember: there’s no such thing as a free breakfast.…

This is a post limited to Six Colors members.

Search Six Colors