By Jason Snell
Apple’s fiscal 2026 in charts
On Monday, Apple announced its fiscal fourth quarter results, setting an all-time quarterly revenue record and closing its record fiscal year off with a bang. I made some charts to illustrate the thing, as I tend to do.
Now that Apple’s fiscal 2026 has concluded, it’s time for a second set of colorful financial charts, ones that take the longer view and show the changes in Apple’s business over an entire year.
Let’s dig into the charts, starting with the big one, overall Apple revenue over the last 15 years:
The post-pandemic/Apple silicon leap in 2021 is still notable, obviously. After three years of middling growth, 2025 kicked it into gear and then 2026 went wild—an increase of more than $62B in revenue, or 15.1%. It’s Apple’s best growth year since that magical 2021.
It’s also worth noting the boom-and-flat cycles Apple tends to go through, which are frequently driven by changes to iPhone buying. There was a big kick in 2015, another in 2018, a huge one in 2021 (amplified, again, by pandemic buying and Apple silicon), and a bit of one in 2026.
Of course, the driver of half of Apple’s revenue is the iPhone. As the iPhone goes, so goes Apple:
It’s safe to say that the iPhone 17 was a hit.
From a macro view, you can see the iPhone buying cycle here: booms in 2015 and 2021, then a plateauing until the next kick upward. This year was a big kick upward in iPhone revenue, even if you view the revenue figures in today’s dollars (which is now an option on our new, dynamic annual charts).
Now let’s look at the Mac, which followed up its record-breaking 2022 with a couple of years of regression, but has now had two straight years of solid growth:
During Monday’s earnings call, new CEO John Ternus pointed out that Apple sold more Macs in fiscal 2026 than in any other year. That does provide a little bit of insight into the actual sales dynamics going on here, since Apple made more Mac revenue in fiscal 2022.
That means the average revenue per Mac sold in 2026 was lower, even as total revenue was up. The MacBook Neo is probably a big part of that dynamic, and lower-cost Mac minis getting sold to loads of people tasking them with agentic AI workflows also probably helped.
It’s been a rough comedown from pandemic highs for the iPad:
After three consecutive years of lower sales, the iPad made a nice little rebound in 2025 and then was essentially flat in 2026. This is a product line that, while not showing explosive growth, has settled down into a solid $28B-a-year business. I do wonder if the upward revenue growth of this product is hindered by the fact that the iPad Pro is extremely expensive and even very engaged iPad users can settle for the cheaper iPad Air without giving up much, if anything, in terms of functionality.
Now let’s look at Apple’s best performer over the last few years, Services:
Apple’s growth rocket continues its hyperbolic trajectory. What’s next, $150B in a year? I wouldn’t bet against it.
Once a darling, Apple’s Wearables, Home and Accessories category has fallen on hard times:
Those eight straight years of annual growth were great, weren’t they? But since then, it’s three straight years of decline followed by an essentially flat 2026. Rumors have been swirling for years that Apple was gearing up for an onslaught of home products, and that finally started to happen this fall. Perhaps this category will show some signs of life in 2027.
This brings us to the final chart, which I run here every year to properly contextualize all of Apple’s product lines. When I run the numbers as individual charts, they all seem more or less the same. They’re not. The iPhone dominates, and Services follows.
See you back here next year for more annual charts!
If you appreciate articles like this one, support us by becoming a Six Colors subscriber. Subscribers get access to an exclusive podcast, members-only stories, and a special community.