By John Moltz
May 8, 2026 2:00 PM PT
This Week in Apple: The visible hand of the market

Apple places an order and cuts some options, but all hail our genius billionaire class.
Chips ahoy
In an uncharacteristic move, Tim Cook was heard to cry “Damn the margins, full steam ahead!”
“Apple Doubles MacBook Neo Production, Orders Fresh Batch of Chips”
Looks like Apple would rather sell more MacBook Neos than protect that number that gets announced every quarter. This is good news for people in cheap laptop hell begging for a glass of cool water.
It’s also a bit of a relief considering what’s happening to other parts of the Mac lineup right now.
Stop drinking our milkshake
Hey, how’s everyone enjoying AI? All good? Having fun? No downsides, right? I mean other than the slop and the non-consensual porn and the possibly detrimental environmental impact and the many, many potentially negative mental health consequences.
Ha-ha.
Ha.
Other than those, all good, right?
“Apple discontinues base Mac mini, now starts at $799 with 512GB storage”
Why would this be?…