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Become a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!By Jason Snell for The Wall Street Journal
‘Apple’ Review: Reinvention Incorporated
Tech empires rise and fall so quickly that the mind can hardly conceive of one lasting half a century, but it’s true: In 1976, two 20-somethings named Steve (Jobs and Wozniak) asked their 41-year-old mentor, Ron Wayne, to file the paperwork that created Apple Computer.
Like most people who reach midlife, Apple has a complicated history. The path from a bunch of young people assembling computers in a Silicon Valley garage to the international titan it is today was far from linear. Early successes in helping define and popularize the personal computer were followed by a troubled adolescence that almost proved fatal. That crisis moment created the opportunity for a storied rebirth, setting Apple on the trajectory that has made it one of this century’s most profitable and valuable companies, currently valued near $4 trillion.
“Apple: The First 50 Years” tells the stories that lie behind dozens of Apple’s tech creations. David Pogue has seen many of those years up close, having written for Macworld magazine before becoming a columnist for the New York Times and a correspondent for PBS’s “Nova” and “CBS Sunday Morning.” Apple’s successes are famous, but Mr. Pogue doesn’t steer away from discussing the dead-end products and corporate malfunctions. While tech media tends to focus on hot new products and strong personalities, Mr. Pogue’s book is resolutely a biography of Apple Inc. itself—one of the most distinctive characters in American business history.