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Tariffs are an opportunity for Apple to reset its priorities
Tariffs! Are they off? Are they on? Are they halved, doubled, super-tricksy inside outified? Nobody really knows.
While my colleague Jason Snell already gave some concrete ideas for how Apple can deal with the wild world of import taxes, I’m taking a more speculative bent. Specifically, how could tariffs be an opportunity for Apple?
That seems counterintuitive, I know, but hear me out: not everything Apple does needs to be directly impacted by whatever the administration of the United States decides to do this particular week/day/hour. And given the current volatile situation Apple (and the rest of the economy) finds itself in, maybe taking a beat to try and find the silver lining wouldn’t be such a bad thing after all.