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By Jason Snell for Macworld

Why price increases aren’t the only way Apple can fight tariffs

Apple is one of the world’s most valuable and powerful companies, offering some of its most popular products. And yet, with the stroke of a sharpie, a raft of U.S. tariffs threatens its entire business. Life comes at you quick.

There are a lot of suggestions that the prices of Apple products are headed up. Apple Stores are crowded with buyers who are trying to beat the anticipated price increases. But while prices are probably going up, that’s only one of the many levers Apple can pull in order to deal with the tariff situation. Here’s a look at what the company might do to mitigate the tariff issue as much as possible.

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