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Apple’s failures show the limits of its ambition
Apple is a colossus. Some of us might remember back when it was doomed and nearly bankrupt, but these days, it generates hundreds of billions of dollars in revenue every day and has a market capitalization of more than three trillion dollars.
And yet even the most powerful companies are fallible. Often they have a hubris that suggests that their success in one area means they can easily extend it to others—often with disastrous results.
This week, Apple got another reminder that even its mighty power might not be able to make it succeed at all its ambitions. Don’t be embarrassed, Apple — even the world’s most beautiful models still get pimples from time to time.