By Dan Moren
January 8, 2024 6:20 AM PT
Apple Vision Pro launches on February 2, preorders next week
Note: This story has not been updated since 2024.
The goggles do…something? Well, you’ll find out soon enough: Apple announced on Monday that the Vision Pro will be available in the U.S. starting on February 2, with preorders starting next Friday, January 19.
Unsurprisingly, the spatial computer will be available at all Apple Stores in the U.S., but it’ll also be available via the online store as well—there’d been some speculation in recent weeks about whether or not that would be the case at launch, given the need for fitting particular accessories.
While we’re all plenty aware of the Vision Pro’s $3499 price tag, Apple’s also added some additional information. For one, the Vision Pro has 256GB of onboard storage (and, as far as we can tell, no options for more). For another, those users who need vision correction will be able to pick up optical inserts that attach magnetically: $99 for readers, and $149 for prescriptions, though the company doesn’t go into further detail about which prescriptions will be available or how you’ll convey that information.
And we now know exactly what’s in the box: in addition to the Vision Pro, it’ll include two different bands, a Solo Knit Band and Dual Loop Band; a Light Seal and two Light Seal Cushions; a cover for the front of the device; the battery and USB-C charging cable; a USB-C Power Adapter (for $3499, I’d hope so); and, most importantly, a Polishing Cloth.
The press release, which happens to drop on the same day that CES opens on Las Vegas and no doubt is intended to steal some thunder there, also suggests that the company won’t hold any further events to talk up the Vision Pro before its launch. Given that supplies are expected to be constrained, and the addressable market is on the smaller side, Apple’s no doubt banking on the fact that people who want to buy one already know all about it.
One big question mark is the retail experience, which Apple Store employees are being trained on now, according to reports from Bloomberg’s Mark Gurman and others. The Vision Pro is perhaps the most challenging product from a store experience perspective, and it will be fascinating to see exactly how the company handles the sales and fit process—especially for physical stores versus online. But we’re sure to find out in short order.
[Dan Moren is the East Coast Bureau Chief of Six Colors, as well as an author, podcaster, and two-time Jeopardy! champion. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His next novel, the sci-fi adventure Eternity's Tomb, will be released in November 2026.]
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