by Dan Moren
Apple’s Star Wars themed Precision Finding ad
Hey, it’s that time Apple made an ad directly targeted at me.
I just used Precision Finding last week while traveling around the D.C. area; it was a handy way for my wife and to find each other in the Smithsonian museums when one of us would go off with the kid for a bit.
Worth noting: every single number you see in the background of this ad is a Star Wars reference: 2187 (Princess Leia’s cell) is seen twice, once on the apartment building and once as the bus lines at the bus stop1; 1138 (Death Star cellblock/Lucas’s favorite number) is seen as a pair of apartment building numbers; 3263827 (the Death Star trash compactor number) is seen as a phone number on an ad; and the bus is number 3720 (the odds of successfully navigating an asteroid field).
Kudos to whatever team put this one together.
- Above which the text reads “The First Transport is Away.” 👏 ↩