Apple at 50: Some great Apple history books

After I wrote my Wall Street Journal review of David Pogue’s excellent Apple: The First 50 Years (Kindle, Kobo, Apple Books) my editor asked for a sidebar recommending other books about Apple. I consulted my own collection and also asked a few of my friends.

If the 50th anniversary celebrations and talk have made you curious about Apple history, there are a lot of books out there. Here are some recommendations:

West of Eden (1989) by Frank Rose. A recommendation from Stephen Hackett, this book focuses on Steve Jobs hiring John Sculley, which in turn led to Steve Jobs’s own ejection from Apple. (Amazon, used.)

Insanely Great (1994) by Steven Levy. This is the definitive story of the original Mac, placed in the context of the 1980s personal computing revolution. Levy, whose 1984 book Hackers is an astounding history of the early days of computing, gets at the heart of what made that original Mac, and the original Mac team, special. (Amazon, Kobo, Apple Books, used.)

Infinite Loop (1999) by Michael S. Malone. If the year of publication doesn’t tell you what this is about, the subtitle will: “How the World’s Most Insanely Great Computer Company Went Insane.” Recommended by John Siracusa, this is the story of Apple falling apart in the 1990s. (Amazon, used.)

On the Firing Line: My 500 Days at Apple (1999) by Gil Amelio and William L. Simon. Of course Gil Amelio’s tell-all about his brief tenure as Apple CEO is self-serving. And yet I enjoyed reading it, because I believe that late-90s Apple was just as messed up as he describes it, especially when it came to the utter failure to replace classic Mac OS that led to Apple buying NeXT and bringing back Steve Jobs. Was Amelio a bozo, like Jobs apparently claimed? Maybe, but you can’t deny that he was there at a pivotal moment and made the single most important decision in Apple’s history. (Used.)

Apple Confidential 2.0 (2004) by Owen W. Linzmayer. Prior to the publication of David Pogue’s book, this was probably the best collection of stories about the history of Apple. It’s still an entertaining read. (PDF, used.)

Revolution in the Valley (2011) by Andy Hertzfeld. One of the core members of the original Macintosh team has a lot of amazing stories to tell. We think of the tech industry today as being corporate, but the original Mac was almost a countercultural object. (Amazon, Kobo, Apple Books, used.)

The Perfect Thing (2006) by Steven Levy. Levy does his “Insanely Great” thing again, but this time about the creation of the iPod. You may think, well, the iPod’s pretty dated technology now, why does it matter? But this book gives you some clear insight into the entire product development process in the early days of Steve Jobs’s return to Apple. (Amazon, Kobo, Apple Books, used.)

Creative Selection (2019) by Ken Kocienda. I’m not convinced that the definitive insider history of the creation of the iPhone has been written yet. But between Pogue’s book and this account from one of the creators of the original iPhone keyboard, we’ve got at least some good tales from that vital period. Here’s my original review. (Amazon, Kobo, Apple Books, used.)

Apple in China (2025) by Patrick McGee. This is the definitive book of the Tim Cook era, at least so far, but it also covers as far back as engineering decisions made right after Steve Jobs came back to Apple. Even if you’re not interested in the Chinese angle, this book is worth reading because it reveals how Apple became and remains a titan of manufacturing, which is why it seems capable of building products nobody else can build. (Amazon, Kobo, Apple Books, used.)

Steve Jobs in Exile (coming May 2026) by Geoffrey Cain. A detailed look at Steve Jobs after he left Apple, including everything that went wrong at NeXT—and how it made Jobs a better CEO when he returned to Apple. This book isn’t out yet, but I’ve read it and it’s quite good. (Pre-order: Amazon, Kobo, Apple Books.)

(Pro tip: The used books are really cheap, and it’s kind of fun to read an old, beat-up book when thinking about Apple’s history.)