Apple works with immersive creators to push Vision Pro content forward ↦

Harry McCracken of Fast Company has a great, in-depth story about how Apple is working with filmmakers and other creators to help them build more immersive content for the Vision Pro:

…much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting third-party developers and creators to build experiences that will help the rest of us understand what, exactly, its headset is good for. That was the goal of a Vision Pro developer event the company held at its Cupertino campus in late October.

I wrote a little about this event at the time, and met some of the creators Harry interviewed for his story, which really captures the current state of Apple’s immersive content evangelism.

Go to the linked site.

Read on Six Colors.