Letter from Tim Cook marks 50 years of Apple, more celebrations to come ↦

Tim Cook pens a letter about the 50th anniversary of Apple, linked from the company’s homepage, and tips his hat to probably the best Apple advertising campaign of all time:

At Apple, we’re more focused on building tomorrow than remembering yesterday. But we couldn’t let this milestone pass without thanking the millions of people who make Apple what it is today — our incredible teams around the world, our developer community, and every customer who has joined us on this journey. Your ideas inspire our work. Your trust drives us to do better. Your stories remind us of all we can accomplish when we think different.

If you’ve taught us anything, it’s that the people crazy enough to think they can change the world are the ones who do.

So here’s to the crazy ones.

There’s been a lot of speculation of how Apple would mark the anniversary, which has also been recognized with David Pogue’s recent book and an event, last night, at the Computer History Museum that featured several notable Apple figures.

Cook had earlier said that the company had to “build a new muscle” for looking back, something that Apple isn’t exactly known for. The company also announced in a separate press release that it would be celebrating the anniversary over the coming weeks, though it didn’t share any further details.

While this is a notable milestone for the company, it’s a shame that it comes at a time when Apple’s reputation—and particularly its relationship with those vaunted values—is feeling marred by its close association with the current United States administration.

Go to the linked site.

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