Missing the point ↦

Matt Birchler sort of doesn’t like the MacBook Neo:

Because this is a Mac, it can do effectively anything you want to throw at it. I have been editing video on it and doing web and Xcode development with very little issue. Yes, my Xcode builds take longer than they do on my M4 Pro Mac, and rendering video runs slower too, but it can do it. If this is the computer your budget allows, don’t think that you can’t.

However, you’ll notice I’m not including any benchmarks in this review. I don’t think benchmarks properly express the experience of using a computer, particularly on the lower end of products. On the high end, when everything basic is child’s play, benchmarks can be helpful to understand differences at the margins. But one of the charts I’ve been seeing go around since this was announced was Geekbench single-core performance, which showed the Neo as effectively as fast as an M4. Let me tell you, if you’re using that chart to understand the performance of this computer, you are being misled.

You certainly are, if your definition of ‘use’ is Xcode builds and video editing. Matt is not technically wrong when he suggests later in his post that, in workflows requiring lots of RAM and speedy disk access, even the oldest Apple silicon MacBook Air will perform a bit better than the MacBook Neo.

When performance is in the ballpark of a five-year-old computer, you have to consider what this machine costs compared to refurbished models from that era…. I can get a refurbished M2 MacBook Air with 512GB storage and 16GB RAM for $50 less than the maxed out MacBook Neo. That M2 Air gets you significantly better performance, a better screen, a better trackpad, better USB-C ports, MagSafe, and faster SSD speeds. I feel very confident saying that the M2 Air is a meaningfully better computer the Neo.

Again, Matt’s not wrong. If you are a savvy shopper with a very limited budget and need that push beyond what the MacBook Neo can give you, you are probably better off searching for a used or refurbished MacBook Air. Last week on MacBreak Weekly, Christina Warren made a strong case for picking up a refurbished or used M3 or M4 MacBook Air, which would cost slightly more than a MacBook Neo but far outclass it in terms of features.

But this entire conversation misses the most important thing about the MacBook Neo: It is sold in every Apple Store, on Apple’s website, and in every Apple sales channel. Most people won’t think to cruise for a refurbished Air—they will just go down to their local store, or pop onto Amazon, and shop for a computer. That’s why the MacBook Neo is important. It’s available to everyone, everywhere, and Apple will stand behind it as a new product.

Go to the linked site.

Read on Six Colors.