Apple II Forever! (The Verge/Jason Snell)

When you think of Apple, you probably think of the iPhone, or maybe the Mac, or perhaps you’ve got fond memories of the iPod. But Apple’s 50-year run of creating tech products that people fall in love with — sometimes a lot of people, sometimes just a hardy few — would never have happened if it weren’t for a product and platform that’s been gone for decades.

Apple would never have made it if it weren’t for the Apple II, the company’s first hit product and the first one to generate the amount of devotion we’ve now come to expect from fans of Apple’s products. Their slogan was, and still is, “Apple II Forever!”

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