Report: Apple changes chip and OLED MacBook Pro release plans

An Apple laptop media event.

Perhaps lost a bit amid the Apple price hikes of Thursday was this surprising bit of news from Bloomberg’s Mark Gurman regarding the future of Apple silicon Macs:

[Apple] plans to debut a base M6 processor as early as this year for entry-level Macs, according to people with knowledge of the matter. But in a first, the company will skip higher-end versions of that chip, said the people, who asked not to be identified because the plans are private.

Apple instead aims to introduce its next Pro and Max chips with more advanced computing and graphics power in 2027 as part of a new M7 generation, according to the people.

According to Gurman, Apple has decided to shift gears in order to fast-track the tech in the M7 chips, which is better suited to “meet growing demand for on-device AI capabilities and more graphics-intensive software.” In other words, Apple looked at its chip roadmap and felt it didn’t want to wait for M7 and didn’t want to bother shipping M6 Pro and Max.

As weird as this seems, I’m actually encouraged by Apple’s willingness to change its chip and product plans in order to better serve the technical needs of its customers. If Apple has a chance to push its advantage when it comes to on-device AI processing, it should do so, even if it means ripping up plans and calling an audible.

Of course, this decision has knock-on effects. For example, Gurman’s been reporting for ages about Apple’s forthcoming MacBook Pro models with OLED touchscreens—but the chips they were meant to ship with, the M6 Pro and M6 Max, have just been cancelled! So… now what?

On Friday, Gurman let the other shoe drop, reporting that Apple will release those systems with M5 chips “between late this year and early next year”, with M7 to follow:

Apple is already conducting advanced testing of the follow-up models with M7 Pro and M7 Max chips, according to the people. Those laptop models are planned for as early as the end of 2027. Apple is also planning a Mac Studio refresh with M7 Max and M7 Ultra chips in 2028.

Releasing new models with familiar chips is probably not ideal, but if the alternative is delaying the OLED MacBook Pro until late 2027, I can see why Apple would choose to go ahead and roll out a new and improved MacBook Pro powered by the M5 Pro and M5 Max. The laptop is apparently just about ready, so there’s no sense waiting. The weirdness of it launching with an old chip is just collateral damage from Apple’s larger decision to be more aggressive when it comes to its high-end chip plans.