six colors

by Jason Snell & Dan Moren

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By Dan Moren

Apple: A little more color, please

Apple has a long back and forth relationship with the role of color in its products. Even looking back at the original Macintosh, which debuted with a black and white display at a time when the company’s long-running Apple II line boasted color graphics. (The Apple II which, it should also be noted, gave us the venerable six-color Apple logo.)

In more recent years, color has played a part in the outward facing part of Apple’s products as well. When the first iMac appeared on the scene in 1998, its most distinctive feature was the bright Bondi Blue exterior, which later multiplied into a variety of different options and set the tone for Apple products of its era.

For the last decade or so, however, Apple has largely retreated from offering color versions of its products. Only more recently has it shifted its strategy to include different metallic shades of products like the iPhone and the iPad. Broader color options have mainly been limited to the Product(RED) version of the iPhone that Apple seems to release about six months into the current model’s lifteime.

Now, a new report suggests that Apple may once again veer into color territory, with the current metallic options joined by different shades, including blue and orange. Frankly, it’s about time.

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[Dan Moren is a tech writer, novelist, podcaster, and the Official Dan of Six Colors. You can email him at dan@sixcolors.com or find him on Twitter at @dmoren.]