By John Moltz
February 21, 2025 2:00 PM PT
This Week in Apple: What’s in a name?

Apple answers the question “what if it threw a phone launch and nobody came”? AI faces a couple of setbacks while iPhone users in the UK may want to empty the trash in Photos.
The “e” is for “eh”
Apple’s big reveal this week turned out to be the iPhone 16e.
No, really. And that was it. No AirTags or MacBook Airs or desktop robots or anything else.
Look, I just report this stuff.
Yes, say goodbye to the iPhone SE and the iPhone 14, the iPhone 16e is the new low-end Apple phone with the mid-range price tag. Introduced in a video by close-friend-of-the-Trump-administration Tim Cook, the iPhone 16e is powerful enough to run Apple Intelligence (assuming you want to) while only breaking part of the bank. Apple was apparently shocked and appalled to find it was selling iPhones for next to nothing and has corrected the error.
The iPhone 16e isn’t a bad device for the price, though, and it’s the first iPhone to feature the company’s own cellular modem. So, if you smell something burning, you’ll know what it probably is.
The device is still a little bit perplexing and has raised a number of questions. Questions like, does the number in the name indicate that will Apple be shipping a new one every year? What does the “e” stand for, anyway? Does it come with a side sauce? Did a penguin come up with those color options? Can I trade in Apple Intelligence to get MagSafe instead?
That last one’s not a real question because the answer is no.
While many questions remain, Apple is being clear about one thing: where it used to put an “i” on the front of every name, it is now going to put an “e” at the end of every name. These are just facts.
AI is still going great
Terrible news for…people who theoretically exist out there somewhere, I guess. Humane, the AI darling of 2023 that took the world by storm with its Ai Pin [CITATION NEEDED] has been sold for parts.
Now… who the heck would be stupid enough to b-
“HP to Acquire Parts of Humane, Ai Pin Startup From Ex-Apple Managers, for $116 Million”
Ohhh, of course. That makes perfect sense.
If you happen to own a Humane pin (which seems really unlikely), don’t worry. Your pin will stay active for… uh, one more week. So, that was $700 well spent.
Turns out Bloomberg is just chock full of bad news about AI.
“Apple’s Long-Promised AI Overhaul for Siri Runs Into Bugs, Possible Delays”
Apple Inc.’s long-promised overhaul for the Siri digital assistant is facing engineering problems and software bugs, threatening to postpone or limit its release…
Problems? With Siri? Well, now I’ve seen everything.
Might want to reset those expectations for what the new Siri will be able to do. Again, I mean.
So long and thanks for all the privacy
After several years of back-and-forth with the UK government over creating a backdoor for access to iPhone users’ data, Apple is taking its privacy ball and going home.
“Apple is removing its Advanced Data Protection feature in the UK”
That sound you heard was millions of UK iPhone owners scrambling to delete their… well, their everything.
The UK government is hot on this topic, however, feeling it needs this ability since unencrypted access to user data was how they got Guy Fawkes. Pretty sure that’s right.
This is an extremely troubling development. Apple may be hoping that this stance will create public outcry without it having to take the step of refusing to sell its devices in the UK, which would make Tim Cook cry.
Nobody wants that. I’m having a hard time even imaging that happening.
[John Moltz is a Six Colors contributor. You can find him on Mastodon at Mastodon.social/@moltz and he sells items with references you might get on Cotton Bureau.]







