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By Jason Snell for Macworld

Is Apple making a Mac Pro nobody wants?

It’s been a rough decade for the Mac Pro. In 2013, Apple released a weird cylindrical model that didn’t meet the needs of most of Apple’s pro customers and wasn’t really upgradeable. In 2017, Apple called a bunch of tech journalists into a room and reaffirmed their commitment to the Mac, promising a new Mac Pro. That Mac Pro shipped in 2019… right before Apple made the announcement that it was shifting the Mac off of Intel and onto its own processors.

Just short of the tenth anniversary of that first Mac Pro misstep, Apple is now late in concluding its processor transition by shipping the first Apple silicon-based Mac Pro. What’s worse, reports from Bloomberg suggest that the company has ditched the next Mac Pro’s highest-end processor, calling the computer’s entire purpose into question.

Is Apple rethinking its commitment to the Mac Pro? And, given the many powerful characteristics of Apple Silicon Macs, should it?

Continue reading on Macworld ↦


Jason has released the 2022 Apple Report Card, and now it’s time for him and Myke to once again share their grades for Apple for the year gone by. Also, Tim and Eddy go to the Super Bowl, and Apple gets a new Chief People Officer.


By Jason Snell

HomePod (second generation) review: More of the same

HomePod 2

The new, second-generation HomePod is a funny product. So many of us assumed that the original model was discontinued because it was a sales flop, but here it is: reincarnated, and not as some sort of Hollywood-style reboot, but more like a faithful remake of the original, right down to the $299 price tag1.

I guess it wasn’t such a flop after all, since Apple brought it back. The new HomePod is not quite the same as the original model, but it’s similar in bad as well as good ways. It’s better in a few small areas, but is this progress? More than anything, it seems to call Apple’s lack of progress in the smart home category over the intervening five years into sharp relief.

Let’s start with what forward progress there is: The new HomePod’s basically picked up a bunch of technology from the HomePod mini. Like the mini, its brain is an Apple Watch chip, though a slightly newer model. It’s been outfitted with a Thread radio and can act as a home hub, which will be great when the Matter smart home standard finally materializes. And it’s got temperature and humidity sensors, which show up in the Home app and could theoretically be used by intelligent automations in your house. Theoretically.

Now for what hasn’t changed much. The new HomePod has two fewer tweeters than its predecessor, but the truth is that the two speakers sound remarkably similar. No, they’re not the same—the new HomePod offers more clarity in the mid-range (most notably, it feels like vocals were generally clearer on the new HomePod) but doesn’t quite offer the same oomph when it comes to big bass. (Given that the original HomePods were so bass-heavy that Apple had to add a “reduce bass” preference, it’s not that big a deal, but it is noticeable at loud volumes.)

But if I had to boil it down, I’d say that both the new and old HomePods sound really good. If a (bizarrely generous) burglar broke into the house of someone who had old HomePods and swapped them out for new models, they probably wouldn’t notice. (There are slight physical differences—a slightly recessed top panel and detachable power cable, most notably—but only someone with Sherlockian powers of observation would notice at a glance.)

I also compared the HomePods (old and new) to the $99 HomePod mini and the $199 Sonos One. Sorry to be boring, but at least among these products, you get what you pay for. The HomePod mini is half the price of the Sonos One but doesn’t sound as good. The Sonos One is much larger than the mini—it’s roughly the size of the HomePod—and while it definitely outpaces the mini, it is definitely inferior to both old and new HomePods.

Now double the prices in order to get a stereo pair of these speakers. Your choices are now $200 for HomePod minis, $400 for Sonos Ones, or $600 for HomePods. The HomePods sound remarkably good for the compact space, and they look good on a shelf or countertop, but they sure aren’t cheap. (I’ve used a pair of Sonos Ones in my office for the last few years and feel like I found a decent balance between quality and price.)

My biggest disappointment with the new HomePod is that it’s too much like its predecessor. The touch-sensitive top panel is easy to brush accidentally and can’t be seen easily if the speaker is placed up high—which I suppose is okay since the little light show it plays when it’s listening to a Siri command or playing music is completely pointless. Worse, the volume up/down controls (which were already hard to see on the original model since they didn’t light up until you touched the surface) now don’t light up at all, making changing the volume via touch a frustrating guessing game at times. Apple would’ve been better off dumping the “screen” and just putting a few physical buttons up top.

And then there’s Siri and AirPlay, which should be the highlights of all of these products—and instead are their greatest liability. When the wind is blowing right, and the moon is in the right part of the sky, Siri can be solid, responding to your questions quickly and playing music with ease. When it falls over, it’s incredibly frustrating, and it still falls over far more often than it should.

As for AirPlay, like Siri, it’s great when it works, but it doesn’t work reliably enough. In testing for this article, I AirPlayed from a Mac, an iPhone, and an iPad to all four speaker pairs at various times. AirPlay failed far too often, especially if I tried to play from more than one speaker at a time. Several times I ended up in a situation where only one speaker in the pair would play or only one speaker would respond to commands.

To be fair, this isn’t just about AirPlay—it’s also about the fundamental instability of the HomePod stereo pair. I also encountered multiple situations where one HomePod would simply stop playing audio, even though it was listening for audio commands, and I could pause or change the volume on its opposite pair from its controls. So strange. But then, the first-generation HomePods in my living room also sometimes go off on their own. It’s a thing HomePod stereo pairs do.

My point is that the new HomePod doesn’t appear to address any of the underlying stability issues with the original model, and both Siri and AirPlay are frustratingly inconsistent. At $299, this is a premium audio product that can live up to that price when it’s working flawlessly—but the bugs and errors and quirks are so great that I can’t in good conscience recommend them to anyone who isn’t well-versed in troubleshooting misbehaving Apple technology.


  1. The original HomePod premiered at $349, but by the end of its life, it was re-priced at $299. 

By John Moltz

This Week in Apple: Pie in the Skynet

Apple looks to the future as two of its rivals make AI announcements, rumors swirl of an even more expensive iPhone, and the company would like some games for the Mac, please.

Bing, where can I dispose of a dead loveseat?

This was a big week for announcing your new AI strategy so if you didn’t have one ready to go, that’s on you.

Google announced that its AI service, Bard, is now in a private beta test and will be opened to the public “in the coming weeks”. No word on whether or not the number of those weeks is closer to 2 or 52, but if history is any guide, Google will lose interest in the project by about 260 weeks. In fact, it’s already having a bit of a rough start.

Meanwhile, Microsoft announced an AI-aided version of Bing, which the company says will let you ask real questions from how to attend your first EDM festival to whether or not a loveseat will fit in your 2019 Honda Odyssey. This is helpful because there is a direct path between EDM fandom and owning a minivan and I don’t think we talk about that enough.

These announcements leave many people wondering where Apple is in this space. Apple’s not really in the search business so it doesn’t seem like it really has to ship an AI chatbot, but if this technology can be used to make Siri better, that’d probably be a good thing. Anything that would make Siri better would be a good thing. The company is holding an AI summit for employees next week, so look for some leaks that will drive Tim Cook to fits of apoplexy.

While not a big fan of the technology in general, I have to admit that this use case, having a chatbot respond to spam texts for you, has me thinking maybe there is a good reason to have a system-wide chat AI on iOS.

The iPhone Thicc

Who’s looking forward to paying even more for an iPhone?! Many of you, apparently, because the iPhone 14 Pro line has largely sold better than the iPhone 14. Don’t think that Apple hasn’t noticed. If you keep buying the more expensive iPhones, you shouldn’t wonder why the price of iPhones keeps going up.

“They want expensive phones, eh? Then, by God, we will give them expensive phones! Ready for maximum chamfer!”

Now the company is reportedly considering:

…releasing a new top-of-the-line iPhone alongside future Pro and Pro Max models, tentatively referred to as “iPhone Ultra,”…

Mark Gurman indicates this high-end iPhone would be part of the iPhone 16 lineup in 2024, if it becomes a reality. Naturally, the device would come at a… well, what do call a price point that’s above the iPhone Pro Max’s already premium pricing? Premiumier? Premultimate?

A German designer has posted speculative renders of what the device might look like if it were based on the Apple Watch Ultra styling, resulting in an iPhone that looks thick enough to have great battery life—which is how we know for certain this is not a design that Apple will use.

Apple follows a strictly Buddhist approach to iPhone design, teaching the impermanence of battery life, suffering through repeated charging cycles, and non-self, when your iPhone goes dead and you may as well not exist anymore. Through this you will attain enlightenment.

Game on?

In an interview with TechCrunch’s Matthew Panzarino this week, Apple’s vice president of Platform Architecture and Hardware Technologies Tim Millet and VP of Worldwide Product Marketing Bob Borchers made the pitch for the Mac’s potential as a gaming machine.

Of course, you have to say “potential” because the Mac hasn’t been a serious contender in gaming since… let me just pretend to check the calendar here… forever.

Man, this calendar goes back really far. The Big Bang picture is cool.

Still, the company has high hopes for the future.

Millet has been building chips for 30 years and has been at Apple for nearly 17. He says that with M1, Apple saw an opportunity to “really hit it.”

Is Millet a Star Trek: Strange New Worlds fan? Does Craig Federighi’s hair make him wistfully think of Captain Pike? Sadly, Panzarino fails to ask these probing questions.

“Gamers are a serious bunch. And I don’t think we’re going to fool anybody by saying that overnight we’re going to make Mac a great gaming platform. We’re going to take a long view on this.”

That’s probably wise because, as Dan pointed out this week, Apple has a real chicken-and-egg problem—developers don’t make games for the Mac because there’s no audience, gamers don’t buy Macs because there are no games—that prevents this from getting solved in a fortnight. (Yes, the temptation to spell that differently was high, but I pushed through it.)

A lot of us would probably love it if the Mac had more games, but when the big Apple gaming news of the week is an iOS port of a 30-year-old game, you know the company’s got a long row to hoe.

Given the options of Apple building an AI system, shipping a more expensive iPhone, or making the Mac into a great gaming platform, I know which one I’d bet on. Start saving up for an iPhone Ultra.

[John Moltz is a Six Colors contributor. You can find him on Mastodon at Mastodon.social/@moltz and he sells items with references you might get on Cotton Bureau.]



Report Card, iPad frustration, and HomePod

Report card results make Jason sad about the iPad Pro. Dan’s home network is messed up. Jason tests HomePods and sees various colors of disaster.


Disney’s first financial results of the Iger II era make us consider the future of Hulu and ESPN. Discovery+ pulls a fast one, Showtime can’t dodge its fate, Peacock looks surprisingly robust, and Netflix’s password crackdown is stuff you already knew!


By Jason Snell

Fun With Charts: A 2022 Report Card breakdown

As I did last year, I turned to Six Colors member, Duke University professor, and data visualization expert Kieran Healy to take the initial Report Card scores and slice them in a few interesting ways.

First up is a chart that drills down into the vote distributions across all the categories, so you can see which categories gathered a variety of votes and which ones were a bit more consistent across all 55 voters.

Answer Distribution for Each Question

Continue reading “Fun With Charts: A 2022 Report Card breakdown”…


By Jason Snell

Automating podcast transcripts on my Mac with OpenAI Whisper

a demo podcast transcript
A little section of Upgrade 444 in David Smith’s original Podsearch engine.

A while ago, David Smith created a site called Podsearch, a search engine for a few of his favorite podcasts, including a couple of mine. That project went by the wayside after a while, and I found myself getting frustrated during episodes of Upgrade that I couldn’t refer people back to specific episodes where we had already discussed a topic.

About the same time, I began reading about OpenAI Whisper, an automatic speech recognition system that “approaches human level robustness and accuracy” for converting the spoken word into written text. Up until then, I’d been doing speech-to-text—most notably, for my transcripts of Apple results calls using various services (Trint, Rev) that charge by the minute.

Whisper’s free, and you can run it on your own computer. I thought that I might give Whisper a go in transcribing Upgrade—or at least recent episodes of Upgrade, maybe since episode 400—for my own reference.

I rapidly discovered that while the python implementation of Whisper would run on my Mac, it ran at about 0.5x speed—so a two-hour podcast would take four hours to transcribe. Not great. Still, the results were promising. Here’s the state of the art of podcast transcription circa 2017:

Alright we’re going to wrap it up that this ends this edition of our red chickens with Batman that are affiliated with like extension cords for Batman University I’d like to think my gas for being here and watching some Batman movies with me… and told her I think you were the king of the Wicker people. Goodnight everybody for listening to be uncomfortable I’ve been your Hostess and smell but really I Batman.

And here’s how Whisper fared:

All right, we’re gonna wrap it up. This ends this edition of our check-ins with Batman that are affiliated. It’s like extension course for Batman University. I’d like to thank my guests for being here and watching some Batman movies with me…. And Tony Sindelar, I think you were the king of the Wicker people. Goodbye nerds. And thanks everybody for listening to The Incomparable. I’ve been your host Jason Snell. But really, I’m Batman. Hmm.

While not perfect, Whisper was staggeringly better than the 2017 transcript and really, much better than any other AI-driven transcription I’d tried recently. It got the punctuation. It got proper names. And it didn’t turn “Thanks for listening to The Incomparable, I’ve been your host Jason Snell” into “Goodnight everybody for listening to be uncomfortable, I’ve been your Hostess and smell.”

Fortunately, a fellow named Georgi Gerganov made a C++-native port of Whisper that is easy to install and run on macOS and is optimized for Apple silicon. I downloaded and installed Gerganov’s version, downloaded the medium English model, and discovered that it could transcribe a podcast at rates up to 2x!

This was great, but the last thing I needed was to have to remember all the arcane command-line commands required to get the files in the right place. So instead, I wrote The Transcriptor, a Shortcut that lets me control-click on audio files and turn them into transcripts in a format of my choice. (I also pointed Whisper at an episode of Total Party Kill and it made a remarkably good subtitle track ready for uploading to YouTube.)

shortcut action block
Who needs to remember all this stuff?

Along the way I mentioned what I was doing to David Smith, who sent me his code for PodSearch so I could use it to generate my Upgrade archive. This apparently turned David on to Whisper and he’s since revived the site with Whisper-derived transcripts of seven podcasts, including Upgrade.

Then last week, Apple’s financial results came out. Rather than using Rev, which I had been using to generate and correct transcripts the past few years, I decide to use Whisper and The Transcriptor to do the job.

Other than a few hiccups involving using separate tools to record, transcribe, edit, and play back audio—I need to figure out a more complete workflow there—it worked spectacularly well. Over the years I’ve internalized all the Apple financial analyst call-specific phrases that the AI engine used by Rev would get wrong, which I’d need to correct. Almost all of them were rendered correctly by Whisper! I had to do less to get the transcript in good shape than I ever have before.

This is not to say that web apps like Rev aren’t always seeking better speech-to-text systems, and might even adopt Whisper themselves. And those services add other nice features—like the integration of audio playback and text editing—that definitely make editing a transcript easier than what I did. (I was editing in BBEdit and clicking into Overcast—playing back uploaded MP3 files at 1.5x speeds—when I needed to pause or back up.)

Still… this is amazing. If I have learned anything from this journey, it’s that the ability to generate high-quality, readable transcripts from podcast audio is going to be here soon. It’s not quite here yet—Whisper has quirks that make it better for searchable transcripts than actual reading, and it doesn’t identify speakers—but it’s perilously close now.

While reading a podcast transcript will never be the same as listening to the podcast, providing usable transcripts will make podcast content more accessible, searchable, and able to be referenced. It’s all just around the corner now.


Our experiences with modern day Internet search, what we’re doing with AI tools, actors and AI voice generation, and our favorite Black technologists.



By Shelly Brisbin

Checking in on the accessibility of the Dynamic Island

The dynamic island selected by VoiceOver
With the Dynamic Island expanded as a song plays, you can select the scrubber with VoiceOver, and flick up or down to move through the track.

Every hardware innovation from Apple brings some version of this question to my mind: “Yeah, but how does it work with VoiceOver?” Or any other relevant accessibility tool, for that matter. Before I got my hands on them, I asked this question about Apple Watch, Apple TV, and even the MacBook Pro’s touch bar. And as part of my ongoing adventure in documenting everything the iOS platform offers for accessibility, I needed to pay a visit to the iPhone Pro’s Dynamic Island.

The island is an interface that also hides Face ID and the front-facing camera. You’re meant to interact with the pill-shaped space visually, glancing at it to unlock the phone, or to gather tiny bits of information about what’s going on in a supported app.

phone info in Dynamic Island
During a phone call, the Dynamic Island shows its duration. The heavy border indicates the island is selected by VoiceOver.

Now, being visual doesn’t make an iOS feature inaccessible. Far from it. But it raises questions for the accessibility nerd about how information will be delivered to to a non-visual user, and what gestures are needed to get and control it. Most times, it’s extremely straightforward — notifications can be read by the VoiceOver screen reader, and they can be interpreted by other accessibility tools, too. You can have VoiceOver speak the notifications if you want. (I do not want, by the way.)

But my curiosity about the Dynamic Island centered on the seemingly incidental nature of the data offered – the status of a phone call, duration of a timer, or what song Music is playing. It’s not necessarily a notification, meant to capture your attention. And even if Dynamic Island could give up its secrets to VoiceOver, would the user get anything from it they couldn’t find elsewhere? Can a VoiceOver user save taps and swipes with Dynamic Island the way a non-VoiceOver user can? Is Dynamic Island a selling point for the Pro phones if you’re blind?

Is it, or isn’t it?

First of all, the Dynamic Island is accessible. If an app puts content there, VoiceOver will be able to read/speak it. The screen reader does not announce that there’s currently information on the Dynamic Island, a la notifications. But you can flick through the status bar or explore by touch – essentially, drag your finger in the general vicinity of the island until you hear its contents spoken. When you encounter Dynamic Island with VoiceOver on, it’s selected, just like any other screen element. That means you can double-tap (the VoiceOver equivalent of a single-tap) to open the current host app, or use a double-tap-and-hold or a rotor action to expand the island’s display. Either is the equivalent of a standard long press. The rotor also includes Activate and Dismiss actions, to open the app or empty the island’s contents.

Expanding the Dynamic Island gives VoiceOver access to whatever control the current app provides. Adjust volume in Music, mute your mic during a phone call, switch to the Remote app while AirPlaying to an Apple TV. Just as in any app, the controls are accessible to VoiceOver with a double-tap, and you can collapse the display again by double-tapping outside it.

Flexible little pill

Dynamic Island showing a timer and music.
A timer is active as a song plays. The timer is selected with VoiceOver.

I set a lot of timers: sometimes it’s my sandwich in the toaster oven. Or maybe I’m reading a script aloud and need to know how long it took. An active timer’s countdown appears in the island. Just pass your finger over the pill to have VoiceOver read the display.

If something else, like Music, is already displaying data there, a timer button appears in a space of its own, to the right of the main Dynamic Island. Visually, the timer button updates with a visual representation of how much time remains. To access the countdown with VoiceOver, you’ll need to expand the timer. It would be great to have VoiceOver read time remaining when I flick to the unexpanded timer button.

Audio selected in the Dynamic Island
As an audio file plays, album artwork, if available, and a waveform are visible. This one is selected by VoiceOver, which reads the track’s name and artist aloud.

There’s one way in which the Dynamic Island experience with VoiceOver is superior: If you’re listening to audio, whether from Music, Spotify, Overcasts, Audible, or another supported app, swiping into the island causes VoiceOver to read the track and artist. Visually, there’s only a tiny album art thumbnail at one end, and a pulsing waveform indicator on the right, that tells you something’s playing.

Island on the go

Maps has a few Dynamic Island tricks. Just as the app will display a card if you’re not in the Maps app as you navigate, Dynamic Island delivers tiny status updates instead, including arrows indicating turn direction and distance. VoiceOver speaks these, just as it does when cards appear onscreen. If you expand the island’s contents, you can even end a route immediately. This is a real time-saver over returning to Maps, pulling up the card and choosing the End Route command.

More and more third-party apps offer Dynamic Island support. For a busy traveler using VoiceOver, FlightAware’s updates save both time and lots of flicks and taps. If I were a baseball fan, I’d want my scores flashed atop my phone screen, once again saving me the trouble of digging into the app that provides them.

Though Dynamic Island might not be enough of a justification on its own for some people to splurge on an iPhone Pro, it’s not only well-implemented for VoiceOver, but occasionally provides info more quickly than a host app can.

[Shelly Brisbin is a radio producer, host of the Parallel podcast, and author of the book iOS Access for All. She's the host of Lions, Towers & Shields, a podcast about classic movies, on The Incomparable network.]


By Jason Snell for Macworld

Imagining Apple’s biggest potential threats

It’s the dead of winter, even in endless-summer California. Everything’s dormant. Gray. Cold and hazy. What better time to ponder the scary, the unthinkable—the existential threats to Apple.

Back in 1997, Apple was weeks or months away from bankruptcy, depending on who you ask. Of course, Steve Jobs came back and turned it around and instilled in the company a save-every-penny ethos that persists even as Apple has transformed into one of the most valuable and profitable companies in the world.

Given this mindset, it’s undoubtedly true that inside Apple, there are people thinking deep thoughts about the long-term future of Apple. With well over $100 billion in cash and enormous profits rolling in every quarter, Apple can afford to take the long view when it considers existential threats.

So why not perform that exercise ourselves? Apple’s riding high right now, but 25 years ago, it was at death’s door. Life comes at you fast. What could lay Apple low?

Continue reading on Macworld ↦


How you read Apple’s financial results really depends on what you want to see in them. We break down the numbers, ponder the state of Apple’s deisgn group, and reconsider what Apple may or may not be folding in the near future.


By Jason Snell

Apple in 2022: The Six Colors report card

Tim Cook at WWDC 2022

It’s time for our annual look back on Apple’s performance during the past year, as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple.

This is the eighth year that I’ve presented this survey to a hand-selected group. They were prompted with 12 different Apple-related subjects, and asked to rate them on a scale from 1 to 5 and optionally provide text commentary per category. I received 55 replies, with the average results as shown below:

Since I used largely the same survey as in previous years, I was able to track the change in my panel’s consensus opinion on all but one question compared to previous years. The net changes between 2021 and 2022 surveys is displayed below:

Read on for category-by-category grades, trends, and commentary from the panelists.

Continue reading “Apple in 2022: The Six Colors report card”…


By Dan Moren for Macworld

The Mac’s gaming hurdles are more cultural than technological

Here we are, almost forty years after the debut of the Mac, and if there’s one issue that remains a hot button to this day it’s gaming on the platform.

This past week, my colleague Jason Cross penned a piece explaining the technological moves Apple would need to make in order to turn gaming on the Mac into a real, going concern. Jason’s points are good ones: there are a variety of technologies that Apple could embrace in order to make it easier for game developers to bring their work to the Mac.

But those hurdles are only one part of the overall issue—and a fairly small part, in my opinion. If Apple is capable of writing an impressive piece of software like Rosetta 2, which runs Intel-based apps on Apple silicon Macs with high performance and full transparency, then the company surely has the skills to implement existing game APIs that leverage all the power of their current machines.

No, the real obstacle for gaming on the Mac is one of culture and drive. And changing those is going to be a lot harder.

Continue reading on Macworld ↦


By John Moltz

This Week in Apple: Let them fight

Cue up your best Ken Watanabe gif because the kaiju of Apple rumors are going head to head! Samsung announces it’s getting into… some kind of reality, but it doesn’t matter because Apple’s going out of business. Again.

Dueling rumors

Ming-Chi Kuo came in hot this week with a rumor that Apple would ship a foldable iPad in 2024. The killer feature? A kickstand.

I’m not going to say that Steve Jobs would never have shipped an iPad with a kickstand, but I do believe he would have said “If you see a kickstand, they blew it” a few years before he eventually did. It is reportedly a carbon fiber kickstand, so at least it’s fancy.

I dunno, though, Ming-Chi, are you sure about this?

…I’m positive about the foldable iPad in 2024…

Oh. Wow. OK.

Case closed, then, I gue-

“Rumors: Foldable iPad in 2024 dismissed, Apple developing 21-inch ‘foldable notebook’”

OHHHH, CLEAR THE STAGE BECAUSE IT’S ON. WE GOT OURSELVES A RUMOR BATTLE.

While Ming-Chi Kuo reported on Monday that a foldable iPad with a built-in kickstand could launch in 2024, that may have been a bit optimistic. Since Kuo made this claim, Bloomberg‘s Mark Gurman and analyst Ross Young have both said they’ve heard nothing about such a device being in the pipeline for next year…

Your rhymes are weak
Your insight’s meek
Don’t trust rumors
From this geek

Interestingly, however, Young says that there is supply chain chatter about a 20.5-inch foldable notebook from Apple. This product could be ready for 2025, but more details are unknown at this point. Young says that the supply chain is referring to this as a “notebook,” but it’s unclear what software it will run.

[pushes glasses up on nose] Erm, the last time I checked, all notebooks are foldable. So. Erm.

As fun as rumor battles are, it kinda sounds like perhaps they’re both talking about the same device. If the big new feature is it folds for you to more easily type on a virtual keyboard, though, I’d rather it be an iPad than a MacBook without a physical keyboard. Consider me in Ming-Chi Kuo’s corner on this one.

This one goes to X

Samsung announced new phones this week and also announced it would be joining the battle to sell immersive headsets that will, purely by random coincidence, probably look exactly like whatever Apple’s look like.

…the South Korean company also confirmed that it is working on a mixed reality device with “XR” technology to compete with Apple’s rumored AR/VR headset.

So, you got your Augmented Reality. You got your Virtual Reality. And you got your…

You sure you wanna go with that name, Samsung?

…the South Korean company confirmed that it has been developing “XR” or “extended reality” technologies in a partnership with Qualcomm and Google.

That… doesn’t start with an “X”, but OK.

But the bigger issue, have you seen reality? I can understand why you’d want to augment it—put on a fresh coat of paint, some flowers, dress it up a bit—or create a new, totally different virtual reality. But do I want “Reality, the Extended Cut”? No, I do not. I already watched The Snyder Cut. Haven’t I suffered enough?

Well, welcome to the X-tended family, Samsung. Hope you survive the experience.

Meta’s Reality Labs unit, home to the metaverse ambitions, lost $4.28 billion in the fourth quarter, bringing its total operating loss for the year to $13.72 billion.

Mob boss: “This is a nice business you got here. It’d be a shame if something… Wait, this business is terrible. What did you do to lose that much money?! Jeez, I was gonna knock a couple of things over but now I just feel bad for you.”

Is Apple really sure it wants to get into this business?

Sults and results

PAGING MR. DELL. MR. MICHAEL DELL. PLEASE REPORT TO A PHONE WHERE SOMEONE IS PROBABLY CALLING YOU FOR A QUOTE ON APPLE’S QUARTERLY RETURNS.

Yes, it’s time for Apple to shut it all down and give the money back to the shareholders again (wait, isn’t it already doing that through buybacks?) because the company announced its first quarter financials this week and both revenue and profit were down from a year ago.

Sure, some may quibble and say “Uh, yeah, but they were still both the company’s second highest ever, it’s just that the year ago quarter was a huge quarter.” And others may ask “Where did you say you got your business degree again?” And still others may point to my CV where it says “The Wilkes-Barre Correspondence School and Beautician Academy”.

(No. No, it is not “accredited” by “the man”.)

The point is, Apple is clearly going out of business. One monster quarter at a time.

Hopefully it will survive long enough to ship its AR headsets and folding whatever-they-ares.

[John Moltz is a Six Colors contributor. You can find him on Mastodon at Mastodon.social/@moltz and he sells items with references you might get on Cotton Bureau.]


Video

Parsing a PDF in Shortcuts… using Live Text

I generate my Apple results charts using a very large Numbers spreadsheet. On Thursday I decided to try to automate the process of inputting the results from Apple’s PDF statements. This led me down an interesting path in Shortcuts, with a solution I hadn’t expected.


HomePods and Apple results

Jason has HomePods in the house, but we’ve never heard any of the good songs. Apple’s “bad” quarter included a $30 billion profit.



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