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Completing precision tasks on iPad with Final Cut Pro and Logic Pro, our thoughts on AI in retail (in light of the Wendy’s news), Google joining the foldable phone market, and predictions for Apple’s WWDC and the mention of artificial intelligence.


If you thought we were above obvious microphone puns then I’m not sure what podcast you’ve been listening to but it wasn’t this one.


By Dan Moren for Macworld

The must-have accessory for Apple’s AR headset will be an Apple One subscription

As Apple’s Worldwide Developers Conference approaches, so too does the rumored announcement of the company’s much ballyhooed mixed reality headset. Expectations for the device are high—as is the reported price tag—and much of the tech community is waiting with bated breath to see if Apple can deliver a game-changing device where other competitors have foundered.

If Apple does manage to pull a rabbit out of its hat, the company will surely attribute that success to its signature ability to combine hardware and software into one seamless package, delivering a product in the way that only Apple can.

But there’s another element of Apple’s business that will play a big part in whether or not Apple’s headset is a hit, and you don’t have to go very far down the company’s balance sheet to find it: services.

Continue reading on Macworld ↦


By Jason Snell

Final Cut and Logic arrive on iPad: Questions and (some) answers

Back in November 2015, Apple released the first iPad Pro, and I was hooked. But in the intervening seven and a half years, it’s felt that the iPad’s hardware has constantly been let down by its software—and Apple’s failure to support its own pro iPad hardware with its pro-level apps was a perfect example of the problem.

“At least Adobe is investing in the future of the iPad Pro—something we’ve yet to see from Apple’s own pro software team, which still hasn’t offered versions of Logic Pro and Final Cut Pro for the iPad,” I wrote back in 2018, still lamenting the situation, as I did once again in 2021. When Apple released the M2 iPad Pro last fall, it was able to boast about video performance—but only by trumpeting the third-party app DaVinci Resolve, since Apple’s own video editing software still wasn’t available on the platform.

That all changes this month. Apple announced on Tuesday that Final Cut Pro and Logic Pro are coming to the iPad starting May 23. And beyond the obvious “what took them so long,” I had a lot of questions about both of these apps. Fortunately, I’ve got answers to some—but definitely not all—of them. (For the rest, May 23 is two short weeks away.)

What took them so long?

I said beyond the obvious one! I honestly don’t know, though it’s clear from what I’ve seen that Apple has put an enormous amount of effort into both of these apps. I really wonder what finally made Apple decide to build and ship iPad versions of these apps. (Surely it’s not a project seven years in the making!)

How different are these apps from their Mac counterparts?

Really different in a lot of ways—while also being strangely familiar. Apple clearly intends them both to be touch-first apps, just as the iPad itself is a touch-first device. You can swipe up and down in the center of the Final Cut Pro window to make the timeline larger (and the preview window smaller) or the reverse. A swipe from the left side in Logic makes the channel strip labels and controls wider, and there’s a loop navigator that can slide in from that side, too.

Apple seems to have done just what you might expect: these are apps that are familiarly Final Cut Pro and Logic Pro but modified to support touch gestures. I was especially impressed with the new jog wheel interface in Final Cut Pro, which lets you place a circular interface element on either the left or right edge of the screen and use it to move quickly (or slowly!) through the timeline.

But just as what makes the iPad special is that it’s not just a touch tablet but can take other forms, these apps also seem to embrace those other forms. There’s full support for Apple Pencil, and when you put the iPad Pro in a Magic Keyboard case or attach a keyboard, the app will use familiar keyboard shortcuts and responds to the trackpad-driven pointer as you might expect.

Due to the limited size of the iPad’s display, some items have been relocated—the Logic Pro mixer is its own window, for example—but everything seemed usable, even on a smaller iPad Pro. (I use Final Cut Pro and Logic Pro on a 13-inch MacBook Air without any trouble, so this shouldn’t be an issue—and it isn’t.) That said, the moment I saw Final Cut Pro running on an iPad, I immediately saw the potential of Apple making an iPad Pro with a larger display.

After seven years of editing podcasts on the iPad using Ferrite Recording Studio, I’ve come to appreciate the productivity enhancement that comes from using multi-touch features as the touch equivalent of keyboard shortcuts. The moment I configured Ferrite to toggle playback on and off by using a two-finger tap gesture, my productivity soared. At an initial glance at video demonstrating these apps, I didn’t see any hint of such gestures. But if users have to reach up to the top left corner of one of these apps every time they want to pause or play a video, it will get old really fast. I hope Apple has embraced multi-touch gestures—and if they haven’t, I hope they get with the program soon.

Are these apps compatible with their Mac equivalents?

Logic Pro appears to be more or less directly compatible. According to Apple’s press release, you can roundtrip projects back and forth between Logic on Mac and Logic on iPad without trouble.

Except… there’s just one thing. Many Logic users also use third-party audio plug-ins. You may not know it, but iPadOS supports Apple’s Audio Unit plug-in format and has for a while now. I’ve been using plug-ins inside Ferrite Recording Studio for years now. (And while the early days were pretty shaky, plug-ins are much more reliable today.)

The only catch is that the maker of the plug-ins you rely on must make iPad versions available, or your “roundtrip” Logic project really won’t be. Some pro filter makers, like FabFilter, support the iPad. Others, like iZotope, seem to not have even heard of the iPad. Your mileage may vary.

The compatibility story with Final Cut Pro is less good. You can import Final Cut Pro projects into Final Cut on the Mac in order to take advantage of object tracking and other pro features. That last sentence contained numerous red flags—I hope you caught them.

Final Cut Pro for iPad seems to be a subset of the Mac version. You can start on iPad and move to Mac, but the migration won’t work the other way, and a bunch of features from the Mac just aren’t there on the iPad.

This is disappointing. Yes, the lack of feature parity is unfortunate—but perhaps a bit understandable? But as someone who rarely uses those pro-level features, it’s also frustrating to realize that even my simple projects won’t be portable in case I need to leave home and run off somewhere with an iPad.

Still, there are a lot of cool features that did make it to Final Cut Pro for iPad, including multi-cam support (up to four cameras) and a bunch of “fast cut” features, including a nifty scene-removal mask. There’s also a machine-learning-driven “auto crop” feature that analyzes your video and chooses the best crop to preserve the content across different aspect ratios, like when you’re pulling 16:9 video into a vertical project.

Do these apps mean iPadOS’s sound subsystem has been improved?

iPadOS’s sound subsystem is remarkably rudimentary, as anyone who has tried to play audio from more than one app or record video while also playing back audio has discovered. There are some rumors out there that iPadOS 17 might give the iPad a serious audio upgrade, and I hope they’re true.

I doubt any major sound improvements will surface in iPadOS this month, but it is worth noting that Apple’s press release specifically says that these apps require iPadOS 16.4. That suggests to me that at least something in one or both of these apps requires a little bit of a modification to the operating system in order for them to run smoothly. (Third-party app developers wait for years for Apple to address roadblocks in its operating systems. Apple’s apps release alongside an OS update. That’s the ultimate advantage of being a first-party app.)

What will they cost?

These apps mark what I assume is a long-term policy shift with Apple’s pro media apps, joining tech giants such as Adobe in offering them only via subscription. Apple says each of them will cost $5 a month or $49 a year, and as always, there’s a free one-month trial. There’s no bundle discount, nor are they available in a bundle with their Mac counterparts.

Insert your own debate about subscription software here. Some hate it; some love it. I think, in many ways, it makes sense for apps that are on a pretty constant update schedule (as the Mac versions of these apps are), and I like the idea that you can buy a few months of Final Cut Pro for a project and then stop paying when you’re not using it. Then again, it also commits you to $49 a year — or $98 for both — for as long as you use the apps.

Whether that’s worth it is up to you. But I have to believe that this is the future of the Mac version of these apps, too.

Do these releases validate the iPad Pro as a product?

I love the iPad, but it’s true that in recent months I’ve begun to wonder if Apple truly believes that the iPad is the future of computing. I do think that Apple believes in the iPad Pro as a versatile, productive computing device—and that these apps help fulfill the promise inherent in the sheer power of the top-of-the-line iPad. (Logic Pro will also run on iPads powered by the A12 Bionic or later, but Final Cut Pro requires an M1 or M2 model.)

So, a promise has potentially been fulfilled. I want to praise Apple for (presumably) shipping these apps while also pointing out that it’s taken seven-plus years from the original iPad Pro announcement to get them out the door. There are still some serious questions about what Apple sees as the future of the iPad Pro. But as of this announcement, one big question mark has—finally!—been resolved.


by Dan Moren

Final Cut Pro and Logic Pro come to the iPad at last

Final Cut Pro and Logic Pro on iPad

Apple Newsroom:

Apple today unveiled Final Cut Pro and Logic Pro for iPad. Video and music creators can now unleash their creativity in new ways that are only possible on iPad. Final Cut Pro and Logic Pro for iPad bring all-new touch interfaces that allow users to enhance their workflows with the immediacy and intuitiveness of Multi-Touch.

Over the past several years, Apple has brought more “pro” features to the iPad, including support for trackpads and external displays, but one thing that’s been missing in action is Apple’s own in-house pro apps. Bringing over Final Cut Pro and Logic Pro removes yet another limitation on the platform that may open up the device to new markets.

But adapting these apps has always been a tall order: they’re not only exceptionally powerful, but they’ve never been made with touch interfaces in mind. Apple says it has created a brand new touch interface for Final Cut Pro, including the ability to use the Apple Pencil’s new hover feature on M2 iPad Pros to preview footage. Logic Pro also adds a few new features, such as a new sound browser and a new time and pitch-morphing plugin called Beat Breaker.

It’s not clear whether these apps provide full feature parity with their Mac counterparts, though Logic Pro supports full roundtrip compatibility for projects; Apple says Final Cut Pro, on the other hand, can export its projects to the Mac, though it’s less clear whether that runs in the other direction.

In terms of what devices you’ll be able to run these on, Final Cut Pro has the steeper requirements, needing an M1 chip or later, while Logic Pro just requires an A12 Bionic processor.

These also mark Apple’s first major subscription software venture: each of the pro apps will be available on May 23, running $4.99 per month or $49 per year; they’ll both offer a month-long free trial.

—Linked by Dan Moren

It’s time to analyze Apple’s financial results, including a focus on India and some substantial declines for the Mac and iPad. Myke reveals the existence of the Secret Myke Hurley Tip Line. And we dive deep into a conversation about how Apple’s embrace of keeping things “on device” isn’t necessarily enough to differentiate it from the likes of Google and Meta.


By John Moltz

This Week in Apple: Remember to tip your Genius

It’s AirTags to the rescue as the little devices could get a standard and are endorsed by law enforcement. Meanwhile, Apple employees are making some wild demands and the company manages to pull off an OK quarter.

An AirTag and release program

Apple and Google have announced they will be working together to make all wireless tracking devices less stalker-y.

“Apple to Expand AirTag-Like Unwanted Tracking Alerts to Other Item Trackers in Future iOS Version”

As part of this initiative, the companies plan to expand AirTag-like unwanted tracking alerts to third-party item trackers in future versions of iOS and Android.

That is, of course, a good thing—even if it is like closing the barn door after all the stalkers are out.

It’s not really a barn, per se. It’s more of an institution.

AirTags were kind of having a moment this week. The New York Police Department likes AirTags so much that it’s recommending people put them in their cars so officers can track down the vehicles if they get stolen.…

This is a post limited to Six Colors members.


By Jason Snell for Macworld

Reacting to Apple’s “sigh of relief” quarter

Sometimes, it’s all about expectations. Apple’s second financial quarter of 2023, whose results were announced Thursday, was a bit like a movie with bad word of mouth—but then you see it, and it wasn’t that bad. In fact, maybe it was… good? Sort of?

Or, to put it another way, when the economy looks shaky, it’s awfully nice when one of the most valuable companies in the world generates $94.8 billion in revenue and a $24.2 billion profit—even if it’s down slightly from the same quarter a year ago. After ringing a lot of warning bells three months ago, Apple’s business still seems pretty solid. If this is what a weak quarter looks like, Apple’s as blue-chippy as a blue-chip company could be.

As always, amid the numbers and Apple’s traditional phone call with financial analysts, there are a few nuggets to be gleaned about what Apple’s doing and what Apple CEO Tim Cook and CFO Luca Maestri are thinking. I’m just here to chew gum and mine nuggets, and I’m all out of gum.

Continue reading on Macworld ↦


By Dan Moren for Macworld

25 years ago, Apple introduced the product that changed everything

In 2023, Apple is sitting on top of the world. At times ranked as the most valuable company around, its influence in technology and media—and even some realms beyond—exceeds almost any other single corporation. But it wasn’t always that way, and much of where the company is today can be attributed to a product released 25 years ago: the original iMac.

I vividly remember the first time I saw a picture of that machine: sitting in my high school library, just a few days shy of graduation, I was leafing through my copy of this very publication (in classic dead-tree format), devouring the cover story on this weird new computer that, unbeknownst to any at the time, would set the course for Apple for years to come.

As an avid Apple fan in the darkest period of the 1990s, it was hard to deny that the iMac sparked excitement. Here was something new, something distinct from everything else on the market, something that perfectly exemplified the company’s then-only recently adopted slogan, which, though only in use for a few years, became its most iconic motto: Think different.

Continue reading on Macworld ↦


by Jason Snell

Accessory maker Brydge ceases operations

Chance Miller of 9to5Mac has a really well-reported article about the fall of accessory maker Brydge:

Brydge, a once thriving startup making popular keyboard accessories for iPad, Mac, and Microsoft Surface products, is ceasing operations. According to nearly a dozen former Brydge employees who spoke to 9to5Mac, Brydge has gone through multiple rounds of layoffs within the past year after at least two failed acquisitions.

Miller’s article details the troubles the company faced, both in terms of competition and in terms of corporate dynamics. In the days before Apple introduced the Magic Keyboard for iPad, Brydge’s Bluetooth keyboards were the best choice for people who wanted to use their iPads in a laptop-like configuration.

But then the Magic Keyboard arrived. And while Apple’s addition of pointer support to iPadOS should have helped Brydge compete, the truth is that Apple’s trackpad firmware was far more sophisticated than anything Brydge could offer. I used Brydge products a lot until the day I got my first Magic Keyboard; after I got the Magic Keyboard, I never really used a Brydge product again.

—Linked by Jason Snell

By Six Colors Staff

Video: Apple Q2 2023 results, charts

What’s better than charts? A video about charts. Dan and Jason looked over the latest Apple results on YouTube.


By Jason Snell

This is Tim: Apple’s Q2 2023 analyst call, transcribed

Every three months after releasing their corporate earnings, Apple’s CEO and CFO get on the phone and chat with financial analysts. By which we mean, they read from prepared statements and then take a couple questions each from a group of handpicked analysts. There are a lot of words—but sometimes there are interesting things to be gleaned!

This is the traditional Six Colors transcript of that call.

Continue reading “This is Tim: Apple’s Q2 2023 analyst call, transcribed”…


By Jason Snell

Apple Q2 2023 results: $94.8B revenue, better than expected (with charts!)

Apple announced its latest quarterly results on Thursday. The company posted $94.8 billion in revenue, down slightly from the year-ago quarter but—at least to my eyes—not down as much as we might have expected.

Mac revenue was, as expected, down 31 percent to $7.2 billion—the lowest quarter of Mac revenue since 2020. iPad was down 13 percent to $6.7 billion, the lowest iPad revenue quarter since 2020. iPhone was up 2 percent to $51.3 billion, which given the downward trend elsewhere was pretty impressive—it was a Q2 record for iPhone revenue.

Services revenue soared to an all-time record of $20.9 billion, up 5 percent. Wearables was down by one percent, to $8.8 billion.

The charts are below. We’ve also got a transcript of Apple’s call with analysts, and our YouTube chart party will discuss it all and show off the charts.

Total Apple revenue
Total Apple profit
Year-over-year total revenue change
Apple quarterly revenue by category pie chart

Continue reading “Apple Q2 2023 results: $94.8B revenue, better than expected (with charts!)”…


by Jason Snell

Move messages from Slack to Discord

I realize this is a bit esoteric, but if you ever find yourself needing to migrate messages from Slack to Discord, I can highly recommend slack-to-discord, a Python-based project on GitHub that I used yesterday to migrate some messages from Incomparable’s members-only Slack group to a new version of the community on Discord.

Free Slack instances only show 90 days of messages, but if you download your Slack archive—which is required to use this tool—you get everything. I was able to rescue a popular, long-running thread that originated five years ago. The utility replicates threads, displays the name and icon of each poster, and even displays emoji reactions and date- and time-stamps.

Messages and reactions from a thread created years ago? Yep.

There are a few drawbacks. It’ll take a very long time to completely import a large Slack group, even at a rate of dozens of messages a minute. To mitigate this, you can limit imports to specific channels and date ranges. (With the exception of the 1000-post thread created five years ago, I mostly imported the last 14 days of messages into a bunch of channels, just to prime the conversational pump and make people feel at home.)

When I heard about this tool I was skeptical, but it vastly exceeded my expectations.

—Linked by Jason Snell

Apple and Google collaborate on a standard for device trackers, our thoughts on Bluesky, Google implements passkeys, and whether we’re hopeful or fearful of AI.



by Dan Moren

Google adds passkeys for accounts

Jess Weatherbed at The Verge:

Google’s next step into a passwordless future is here with the announcement that passkeys — a new cryptographic keys solution that requires a preauthenticated device — are coming to Google accounts on all major platforms. Starting today, Google users can switch to passkeys and ditch their passwords and two-step verification codes entirely when signing in.

I set this up immediately, and it works pretty well, although when I tried logging into my Google account via a private browser tab, it still made me go through the standard password and two-factor verification step. But logging out in my main browser and logging back in with a passkey was a breeze.

Google Account Passkey

There’s no doubt for me that the entire technology industry will be shifting to passkeys over the next few years—the advantages are huge for both users and services—but it’s still likely to be a very slow transition, and there will no doubt be holdouts and laggards.

My biggest question remains how to deal with shared accounts. Unlike passwords, passkeys can’t easily be shard with others, which is more secure but also way less convenient. Third-party apps might offer a way to fill in this gap, but it definitely feels like a first-party problem; you can’t just fall back to copying and pasting, so there needs to be an easy way to share these universally.

Still, I’m primed and ready for our passkey future. Death to the password!

—Linked by Dan Moren

by Jason Snell

Apple, Google propose ‘unwanted tracking’ standard

Apple and Google posted a rare joint press release Tuesday regarding a new initiative to stop using devices like AirTags from being used for unwanted tracking:

Today Apple and Google jointly submitted a proposed industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking. The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorized tracking detection and alerts across iOS and Android platforms. Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification, which offers best practices and instructions for manufacturers, should they choose to build these capabilities into their products.

The posted IETF draft specifies that devices that discover an unwanted tracker should be able to physically locate it via sound, that such devices make a sound if they’re in motion, and more. While the proposal is from Apple and Google, the press release says that the makers of similar products—Samsung, Tile, Chipolo, eufy, and Pebblebee—have “expressed support” for the proposal.

The goal, ultimately, is to make it so that all iPhones and Android phones can detect all trackers and alert you to their presence. The release includes supportive quotes from the National Network to End Domestic Violence and the Center for Democracy & Technology. According to Apple and Google, the goal is to release the “production implementation” of the specification by the end of the year.

—Linked by Jason Snell


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