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By Jason Snell

This is Tim: Apple Q4 2023 analyst call transcript

As always, Apple CEO Tim Cook and CFO Luca Maestri spend an hour talking to investment analysts about the company’s just-completed quarter. And as always, we’ve got a transcript! Here it is, in its entirety…

Continue reading “This is Tim: Apple Q4 2023 analyst call transcript”…


By Jason Snell

Apple Q4 2023 financial results and charts

On Thursday, Apple reported results for its financial fourth quarter of 2023, covering the months of July, August, and September. The company generated $89.5 billion in revenue, down 1% from the same quarter last year. Profit was $23 billion. Mac revenue was $7.6 billion, down 34%. iPad revenue was $6.4 billion, down 10%. iPhone revenue was $43.8 billion, up 3%.

We’ll be back later with a transcript of Apple CEO Tim Cook and Apple CFO Luca Maestri’s traditional Q&A phone call with financial analysts, and some of our own analysis.

But until then, on with the charts!

Apple quarterly revenue by category pie chart

Continue reading “Apple Q4 2023 financial results and charts”…


By Dan Moren

Audio Hijack adds automatic transcription

Audiohijack transcribe block

Rogue Amoeba’s Audio Hijack has long been an indispensable tool for Mac podcasters1: this Swiss Army knife of audio utilities lets you not just grab audio from your Mac’s mics, but also from any app running on the system. You can then apply effects, record in a variety of formats, and even broadcast audio live. Now, with the newly released version 4.3, Audio Hijack has added a new tool to its arsenal: audio transcription.

By taking advantage of OpenAI’s Whisper framework, Audio Hijack can now take any audio it’s recording and generate a text transcript. While this process was possible before—see Jason’s lengthy post about his workflow—it required a lot of fiddling and several different tools to accomplish; it’s certainly a lot easier to simply drop Audio Hijack’s block into your existing session. If you record multiple sources, it can even appropriately label each one—though if you record multiple people via one input, say the other end of a Zoom call, it can’t distinguish between the various participants.

If each person had Audio Hijack running on their own machine and transcribing, you could potentially assemble a transcript, though at present Audio Hijack only lets you tag transcript lines with Source and Timestamp, the latter of which is based on the amount of time elapsed in the session, which would make that process a little tricky. Hopefully, a future version will allow you to use the system clock as well.

Audio hijack transcription solo
The transcription of my new very unique solo podcast.

AI-based transcription has been growing by leaps and bounds in the past couple years, and it’s been a particular boon to podcasters, who often want to create accessible and searchable archives of their show, without spending the lengthy amount of time to generate it by hand (or use a post-processing tool that requires tweaking and editing).

I ran the Transcribe block through a very quick test using just my MacBook Air’s built-in microphone. The results were, if not 100 percent accurate, extremely good, and I’m quite excited to try this out for several of my podcasts in the future.

Audio Hijack 4.3 is a free update for all owners of Audio Hijack 4; for new customers, it costs $64 or $29 if you’re updating from Audio Hijack 3. While the transcription feature will work on Intel-based Macs, Rogue Amoeba recommends Apple silicon Macs for the best experience.


  1. Full disclosure: Rogue Amoeba has sponsored Six Colors in the past, and CEO Paul Kafasis is a personal friend. 

[Dan Moren is the East Coast Bureau Chief of Six Colors. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His latest novel, the supernatural detective story All Souls Lost, is out now.]


Netflix adapts to selling ads, and your letters! [Downstream+ subscribers also got: Apple TV+ cancelling Jon Stewart and raising prices, YouTube’s news challenge and the value of YouTube culture, and Jason Kilar’s big idea.]


Apple’s event was shot on the iPhone 15, and that’s still impressive

Frequent contributor Joe Rosensteel writing at his own blog about the fact that Apple’s “Scary Fast” event was shot on the iPhone 15 Pro Max and that some people have taken issue with the fact that Apple still used professional lighting, rigs, and crews to accomplish that:

This whole kerfuffle is similar to something from only a couple months ago, where people got all worked up about The Creator being shot on the Sony FX-3. The camera, in and of itself, didn’t shoot that movie. The workflows enabled by having a smaller camera, were complimented by the nimble, resourceful team shooting the project. If someone ran out and bought a FX-3 they wouldn’t have The Creator any more than running out and buying an iPhone 15 Pro means you’re going to make an Apple video presentation by yourself.

Unsurprisingly, Joe’s take on this is smart and on the money. The iPhone 15 has an amazing camera, and being able to swap it in to a professional setup is pretty incredible. It doesn’t mean you’ll immediately be able to duplicate the results at home, but think about all the things you could do.

—Linked by Dan Moren

Apple’s missing Macs, our last Lightning peripherals, our Touch Bar experiences, and whether we have ever used burner accounts.


We discuss Apple’s “Scary Fast” event and critique the company’s commitment to the bit.


By Dan Moren for Macworld

Three ‘Scary’ details Apple didn’t want to tell you during its Mac event

Apple’s goal with its product events is manifold: it wants to introduce new devices to its customers on its own terms, while simultaneously putting a stake in the ground to both fire shots at its competitors and signal to investors that it’s continuing to come out with products that are in line with the Apple brand.

The Scary Fast event that Apple held on Monday night to introduce its new M3-based Macs was an unusually short and to the point for the company, whose iPhone and WWDC videos usually run an hour or more. There were just a few announcements of new Macs: 14-inch and 16-inch MacBook Pros in a variety of flavors, as well as a slightly revamped iMac using the new processor.

While the event itself might have seemed largely pro forma, it wasn’t without significant some significant details—even if you did have to root around a bit to find them.

Continue reading on Macworld ↦


By Dan Moren

The Back Page: The horror, the horror

Dan writes the Back Page. Art by Shafer Brown.

Halloween! The night when ghouls and goblins roam the streets, demanding treats of innocent residents. When fear haunts our every waking moment, and the line between the worlds of the living and the dead is blurred.

Also, when Apple (roughly) hosts an event to announce…*lightning, crash of thunder*, new Macs, mwahahahahahaha…

What seemed like it might be a one-off event from the year 2023 is destined to become an eerie tradition, as every year, Apple will announce a terrifying line-up of new Mac technology on the evening before Halloween.

With each year, however, the announcements grow more and more terrifying, until customers can hardly tune in to watch, lest their deepest, darkest fears be realized by the grinning reaper that is Tim Cook.

To alleviate these most frightful designs, we have cast the bones and consulted the omens of the two-headed oracle known as “Johnjohny” and can now exclusively reveal to you the spine-chilling announcements coming over the next several years.…

This is a post limited to Six Colors members.


Jason got to spend some time with the new M3 iMac and MacBook Pro, and returns to spill the details! We delve into the differences between chips in the M3 family, the curious case of the new low-end 14-inch MacBook Pro, and much more.


By Jason Snell

A magic number: New MacBook Pros and iMacs usher in the M3 era

For the first time in the Apple silicon era, Apple isn’t using its lowest-end chip to usher in a new generation of processors. On Monday, Apple announced not just the M3 chip but its beefier siblings, the M3 Pro and M3 Max. The M3 chip powers a revised iMac, and all three models—yes, that’s right—power updates to the 14- and 16-inch MacBook Pro.

Meet the M3 generation

Three new M3 chips.

While it’s exciting that there are new Macs (available to order today and shipping next week), the new M3 chip generation has ramifications that go beyond those who are in the market for a new MacBook Pro or iMac today. That’s because these are the chips that will presumably be arriving in updates to every Mac model over the next year. If we’ve learned anything in the Apple silicon era, it’s that Apple designs a few chips and then rolls them out to more or less every model in the line-up. And an M3 in an iMac more or less performs identically to an M3 in, say, a MacBook Air.

Apple is claiming some speed increases across the board with these new chips, which use a three-nanometer process for the first time. While I was able to get a sneak peek at the first wave of Macs using these new chips, there was no way to independently judge performance. In many contexts, Apple is using the M1 processor as a baseline to compare speeds, which somewhat obscures the generation-to-generation improvements. My back-of-the-envelope calculations of Apple’s claims suggest a 10 to 15 percent overall boost from M2 to M3, but that’s just a guess. The proof will come in the testing, not the press releases.

Apple says the M3 is a huge leap forward in its graphics architecture, with speed gains that go far beyond just making a GPU core execute a little bit faster. These additional graphics gains come in a few ways. First, mesh shading and ray tracing are now both hardware accelerated, allowing them to run dramatically faster than they would just in software. (If you’ve heard this before, it’s because Apple made the same claims about the A17 Pro chip in the iPhone 15 Pro, which is based on a similar architecture.)

There’s also a big new feature Apple is calling Dynamic Caching. Put very simply, Apple’s chip engineers were extremely motivated to eke out even more performance from their graphics subsystem—and found that the way memory was traditionally allocated was inefficient. Memory is usually allocated to different threads at compile time, meaning that some threads allocate a larger amount of memory in order to handle peak need, while other threads might choose a smaller amount of memory but risk a bottleneck.

The M3’s graphics system dynamically allocates the memory per thread in a way that’s completely transparent to software developers. Apps don’t need to be rewritten to take advantage of the new system, which Apple says makes some huge gains by wringing a lot of memory efficiency out of the system. Memory that was previously reserved for a specific thread can be given to a different thread instead. A thread that’s in a bottleneck can be given more space. It’s all to the goal of increasing overall throughput.

If you look at the three levels of chips, you’ll see some small changes to their specs here and there. The M3 processor’s core specs are unchanged: like the M2, it’s got an eight-core CPU with four performance and four efficiency cores, has a maximum of 10 GPU cores, and maxes out at 24GB of RAM. (And I’m sad to report that it still only supports two displays, so any M3-derived systems with a built-in monitor—like the iMac and laptops—will only support a single external monitor.)

The M3 Pro sees some curious architectural changes. It’s still a 12-core CPU, but the core balance has shifted. The M2 Pro had a maximum of eight performance cores and four efficiency cores, but the M3 Pro has six of each. It also maxes out at 18 GPUs, down one from the 19 offered in the M2 Pro. Maximum RAM goes up to 36GB from the 32GB in the M2 Pro. Apple’s efficiency cores are pretty beefy in their own right, but offering fewer performance cores is an interesting trade-off. I’m looking forward to seeing how CPU performance compares.

On the M3 Max, the brakes are off. The chip’s got a 16-core CPU with 12 performance cores and four efficiency cores, up from eight and four on the last generation’s top-of-the-line M2 Max chip. GPU core count is up to 40 from 38. The RAM ceiling has been lifted from 96GB to 128GB.

Keeping in mind that many (if not most?) users don’t buy models with maxed-out core counts and RAM, many of these differences might be academic. But I do wonder if Apple is subtly shifting the positioning of the Pro and the Max chip to make them more clearly differentiated. More on this later.

New MacBook Pros… so soon?

If it seems like Apple just introduced new MacBook Pros, it’s because it did, back in January. With the announcement of new models on Tuesday, it’s the rare moment when Apple has revised the same model twice within a calendar year. (And it makes it feel even more like those M2 MacBook Pro models were late to the party.)

Still, here we are with some cutting-edge Mac laptops that take advantage of Apple’s latest chip advances. Apple has done essentially nothing to change the exterior of the 14- and 16-inch MacBook Pros, which still look identical to the design introduced in 2021. But there are still interesting differences that go beyond just adding in new chips.

With these updates, Apple has finally simplified the MacBook Pro line. The 13-inch MacBook Pro with Touch Bar, which was presumably updated for both the M1 and M2 generations so that there was a sub-$2000 laptop in the MacBook Pro line, has been discontinued. It is an ex-laptop.

In its place is a new base-model 14-inch MacBook Pro that uses the M3 (not Pro, not Max) processor. At $1599, it’s $300 more expensive than the old 13-inch model, but it’s a real 14-inch MacBook Pro, meaning that it’s got the spectacularly good Liquid Retina XDR display (now showing SDR content 20% more brightly!), MagSafe charging, and the usual complement of USB-C ports. (Apple says it’s 40 percent faster than the old 13-inch M2 MacBook Pro.) Users who want more performance and functionality will want to spend more for higher-end models, but this seems like a pretty good trade-off to create a base model that feels like it was designed in the 2020s.

The $1599 M3 MacBook Pro comes in two color options, Silver and Space Gray. But the rest of the line-up—the models with M3 Pro and M3 Max processors—come in Silver and Space Black, a new color that features a new anodization seal process designed to reduce the visibility of fingerprints. I got my greasy monkey paws on a Space Black laptop and can report that Apple’s as good as its word in the sense that it seems generally more resistant to fingerprints and other smudges.

But I don’t want to exaggerate this feature: you can still see fingerprints. They just aren’t as prominent. This is a progressive improvement over something like the Midnight M2 MacBook Air, but it’s not a cure-all.

Similarly, I need to warn you not to get too excited about Apple finally making a black MacBook Pro. Space Black is not actually as black as space. It’s a dark gray. Yes, it’s appreciably darker than the Space Gray on the current MacBook Pros (and the new base model), but it’s still a shimmery metallic gray. Fans of Darth Vader stand down.

Of course, you can spec up the 14- and 16-inch MacBook Pros (which start at the same base prices as the last generation) as high as you want to go, including up to the ultimate configuration of the M3 Max chip. (You’ll just pay for the privilege.) Overall, Apple says that the M3 Max is twice as fast as the M2 Max, which is a pretty impressive claim.

These new laptops are available to order now, with the M3 and M3 Pro models shipping next week and the M3 Max models shipping later in November.

It’s the iMac, but… with M3

The new iMac is familiar but now powered by M3. (The accessories, while still color-matched, are unchanged.)

It’s been more than two years since the 24-inch M1 iMac arrived. It skipped the entire M2 generation, but it’s been revised here at the outset of the M3.

As far as I can tell, the new M3 iMac is essentially the same computer as the M1 model, which was a completely new design that’s got plenty of life left in it. Everything else, from color options to the base price, seems the same. The base model still has an 8-core CPU, with pricier models getting the 10-core model. It’s very familiar.

Of course, the really big change is the M3 processor itself, which should make this iMac about twice as fast as the previous model… and much, much faster than the last generation of Intel-based iMacs. (I get the impression that the iMac might be a computer that is replaced on very long cycles, meaning there are still plenty of Intel iMacs still in service. This new model makes a compelling case to replace them.)

For the record, Apple says the M3 iMac is capable of editing 12 simultaneous 4K video streams. That’s a lot. The M1 model only claimed four. The M1 feels like a long time ago now.

If you were hoping that Apple might use this update to the iMac to continue its slow eradication of the Lightning port from its accessory line, I have bad news. Despite it seeming like the perfect time for Apple to fix the charging port on the Magic Mouse and the arrow keys on the Magic Keyboard and add a Touch ID surface to the Magic Trackpad, none of those things happened. They all still charge via Lightning. Same as it ever was.

The M3 iMac also doesn’t come in an optional M3 Pro configuration, which I admit surprises me a little bit, given that the Mac mini supports it. Best I can figure, Apple thinks that the Mac mini is used in applications that require a little more processor power, but that iMacs aren’t—and that the Studio Display and a Mac mini can fill the needs of those who want something like a larger, faster iMac. (Apple has the right to change its mind and introduce an iMac Pro at any point, of course. It just hasn’t done so recently.)

The third generation

M3 Pro
Space black is dark gray. But with fewer fingerprints!

I get the sense from this announcement that now that the Apple silicon era is in full swing, the company is beginning to tweak things here and there to better fit its overall product strategy.

As the M series chips get even more powerful, it feels like Apple is more comfortable in bragging about the remarkable power of the base model chip. The M3 seems to be shaping up to be powerful enough to fulfill the needs of iMac users and low-end MacBook Pro users, and presumably at a relatively low price. It’s the chip for the masses.

The high-end M3 Max chip also seems to have a pretty clear remit: keep going faster. The M3 Max lives up to its name by offering more cores, more RAM, and more performance… at a high cost. It’s the chip for the most demanding pros—high-end 3D work, medical imaging, that sort of thing—who need everything they can get from their computer and are willing to pay to get it.

Then there’s the M3 Pro, which has rejiggered its CPU core configuration, reduced its max GPU cores, and slightly increased maximum RAM. Call it a hunch, but it feels like Apple’s recognizing that the M3 Pro is going to be the chip of choice for most pros—and is refining the mixture in order to combine power and (relative) affordability. It will keep getting faster, of course, but maybe the Pro chips will improve a little more incrementally going forward while the Max chips will be further out on the cutting edge.

I don’t know. We’ve only seen three iterations of the Apple silicon approach, and it’s possible that Apple will revert its approach next time or try something even wilder. But from some of the subtle changes this time, I feel like the M3 Pro chip is the most interesting one. When the new MacBook Pros ship next week, we’ll start to get a sense of what pro customers think.

The removal of the 13-inch MacBook Pro and its replacement with a low-end 14-inch MacBook Pro model is a fantastic move. I realize that it raises the base price to get in the MacBook Pro line, but let’s be honest: that old 13-inch model wasn’t really a MacBook Pro; it was a MacBook Air with a better name and worse design. The new model has the display and ports that make it a true MacBook Pro, and potential buyers who can’t justify the price are probably better off buying a MacBook Air, which remains a remarkably great value.

The iMac didn’t really need a redesign, so it didn’t get one, but it’s a relief to see that Apple’s all-in-one—the best-selling all-in-one in the world, apparently!—is more powerful than ever. I sure wish those accessories had been updated to support USB-C, though.

Overall, this was a pretty good day for the Mac. Apple has launched the next generation of Apple silicon chips, and it’s done the whole family (barring the Ultra, which in the past has just been two Max chips attached to one another) at once. If you’re thinking of buying a new MacBook Air or Mac mini next year, look to the M3 iMac to get an idea about how it will perform. If you’re hoping for a Mac Studio, the profile of the M3 Max MacBook Pro will be pretty close to what you’ll get.

That’s the great thing about Apple silicon: The chips really tell their own story. Earlier, I almost referred to the MacBook Pro as “The M3 Pro with MacBook Pro,” not the other way around. A silly but telling typo: In a way, these first models are also vessels to carry the message about Apple’s latest chip designs. If you’re in the market for a new iMac or MacBook Pro, this is a big announcement. But it’s really just as big for everyone else who is wondering what the Mac line-up will look like over the next year.



By John Moltz

This Week in Apple: Jump Scares

John Moltz and his conspiracy board. Art by Shafer Brown.

Apple attempts to shock us with a surprise event, but the scarier thing is the new prices of its services. Don’t worry, though—it’s totally going to ship a cheap MacBook! Uh-huh.

Event horizon

Hey, remember how Apple was done with announcements for the year, and if you wanted to buy an Apple product, you should just go ahead and do that? Haha, wellllll…

Surprise! We are now expected to get new Macs, most likely with M3 processors, next Monday at the bone-chilling hour of, uh, 5 p.m. Pacific time. WhoooooOOOOOOOhhhhhh! If you hurry, there’s just enough time to switch your existing costume out for “sexy M3-based Mac.”

Mark Gurman and Ming-Chi Kuo believe new iMacs and MacBook Pros could be introduced but are mum on the big question:

Will there be another skit?

And will it be Halloween-themed?

Would it kill Tim Cook to switch up his patented “Goood morrrning!”…

This is a post limited to Six Colors members.



Apple has announced a “scary fast” new product announcement, and so Myke and Jason have convened an emergency session to draft what they think will happen at next Monday’s mysterious event.


By Jason Snell

iOS 17.2 beta sticker reactions: 👎🏻

Two stickers and an actual tapback.
This message bubble has two stickers obscuring text, and a real Tapback that doesn’t.

When Apple first announced iOS 17, one of the new features got me really excited. After years of wanting an expansion of iMessage Tapbacks, Apple was granting our wish—well, sort of.

Rather than letting users choose to tap back with any emoji, Apple was bringing a new “sticker reaction” to Messages, and since any emoji could now be a sticker, you can put two and two together and get pretty much any reaction you want to quickly tag to a blue bubble.

On Thursday Apple released the first developer beta of iOS 17.2, and after four months of anticipation we’ve finally gotten our first glimpse at Apple’s new sticker reactions.

I know this is just a developer beta, so there’s time for Apple to fix the problem… but as of right now, I am thoroughly disappointed.

There’s not even a shortcut for stickers in the Tapback menu.

This new feature has no connection at all with the fun double-tap gesture that’s synonymous with Tapbacks. I didn’t expect stickers to be a peer to Apple’s classic1 collection of six Tapback icons, but I did sort of assume that at the very least, performing the Tapback gesture would also give you the option of choosing a sticker. (And the right thing for Apple to do would be to display recently used stickers alongside the Tapback icons.)

Instead, to send a sticker response you have to tap and hold on a message and then choose Add Sticker from the resulting contextual menu, then choose a sticker or emoji. It’s an extra step that really shouldn’t be necessary and makes stickers feel like an afterthought, which they apparently are.

It gets worse. When you add a sticker reaction, it’s placed on top of the message you’re reacting to, obscuring part of the text! Why in the world would Apple choose a placement that makes it impossible to read the text being responded to? The right placement for these reactions is… wait for it… the same place that Tapbacks appear, in a little bubble snuggled up against the message that’s being reacted to.

It was always clear that Apple was just modifying its existing sticker system to create this feature, but I expected a bit more care in how reactions were deployed. If you drag out a sticker, you can at least try to drop it somewhere that doesn’t obscure the message you’re comment on. But if you just tap to insert a sticker in iOS 17.2, the emoji just pops down on top of text. That’s it.

I don’t know if there’s any chance this feature can be improved before it’s unleashed on the general public later this year. There are lots of ways it could be improved, but just offering a shortcut from the Tapback menu and choosing a more appropriate default placement would be enough to upgrade it from “what were they thinking?” status to simply “needs improvement.”

I can’t believe I spent four months anticipating this feature.


  1. That’s sarcasm, because they haven’t ever changed them. 

By Joe Rosensteel

Is there in communication no beauty?

The Louvre's iconic glass pyramid at night. Green dots from the lens are right above the top of the pyramid.
Oh no! By removing the green dots above the Louvre (left), the very fabric of reality has been rent asunder! (right)

With the new iteration of flagship smartphone cameras comes the new iteration of arguments about reality—and not the “fun” kind that you strap to your face. Google’s Pixel 8 and Pixel 8 Pro offer a new generation of AI editing tools, and Apple’s iPhone 15 and 15 Pro integrate the latest round of Apple’s Photonic Engine1 and Deep Fusion to process every last detail.

What we should really be talking about when we talk about these cameras isn’t some representation of “reality,” but communication. What a person shoots with any camera is not truth, but a timed amount of light from a selected angle shining through a lens focused onto a recording medium. Even without any editing tools, you can produce a photo that is real but isn’t true entirely in camera at the time it was shot.…

This is a post limited to Six Colors members.



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