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by Jason Snell & Dan Moren

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Linked by Jason Snell

The man behind the Apple Watch

I normally wait for my print copy of Vogue to arrive before reading the articles, but in the case of Robert Sullivan’s profile of Jony Ive, I’ll make an exception:

You might spot the occasional photo of him out in the world—at the White House for a design award; in London being knighted, as he was two years ago, by Princess Anne; at a pizza dinner in San Francisco, sitting with Yahoo’s Marissa Mayer and various Silicon Valley execs. But one of the very natural settings for the real Jony Ive is a workshop at Apple HQ.

We all seem to want to make Ive into this larger-than-life figure (he’s friends with Bono, hello!), but it seems to me that Ive is happiest when he’s hard at work inside his design studio.

[Get much more watch-related stuff on our Apple Watch page.]