By Jason Snell

March 7, 2024 6:00 AM PT

M3 MacBook Air Review: More of a good thing

Apple’s definitive laptop of the last decade, the MacBook Air, finally got an exterior redesign in 2022 with the release of the M2 MacBook Air. This new model traded in the classic wedge shape and rounded edges for flat sides with curved corners, restored the MagSafe connector, and dramatically reduced the size of the display bezel.

It’s a great revision, and I’m happy to report that the M3 MacBook Air, due to be released Friday, is identical to the M2 model in terms of external design. Without reading the model number printed on the bottom, I’m not sure you could tell them apart.

This is not to say that there aren’t new features, of course. The M3 chip introduced with the M3 iMac and MacBook Pro in November offers improved performance, and there are a few other wrinkles that provide a little texture to this update.

But the bottom line is that Apple did a spectacularly good job redesigning the MacBook Air in 2022, and now here’s a revision that brings Apple’s most popular Mac up to date with the latest generation of Apple silicon. If you already have an M2 Air, you probably don’t need this update (with one notable exception I’ll get to later). But if you’ve been holding onto an Intel MacBook Air and waiting for the right time to jump… the M3 Air will provide a soft and pleasant landing.

Back to basics

I’m not kidding: I can’t tell the M2 and M3 MacBook Air models apart. They’re essentially identical. There are 13-inch and 15-inch models, just as there were (eventually) with the previous generation. The 15-inch Air has slightly better speakers, but the only palpable difference is that it’s got a bigger screen than the 13-inch model. Because the 15-inch M2 model trailed the 13-inch version by a year, this marks the first time that both sizes have launched simultaneously. If you’ve always wanted a larger laptop screen but haven’t wanted to spend the money on a MacBook Pro, the 15-inch Air is a great choice.

The single change to the exterior of the M3 Air to previous versions is a new fingerprint-resistant anodization seal on the dark “midnight” models, which do show fingerprints more than the others. This is apparently the same approach that Apple took with the Space Black M3 MacBook Pro.

My reaction is pretty much the same as the one I had to the MacBook Pro: Apple hasn’t “cured” fingerprints. It is absolutely possible to put fingerprints all over the midnight MacBook Air. I managed to cover it in streaks in a couple of minutes. It might be a little more resistant than the old model, and it might be easier to wipe the surface clean, but after a day’s use, the M2 and M3 midnight Airs in my house looked more or less the same.

It’s worth noting that the MacBook Air’s 1080p FaceTime camera is passable but not amazing—I wish Apple would tuck a nicer camera up there. These new models also have a “notch” in the display that contains the camera, so you’ll lose a little bit of menu bar space, but I’ve never found it to be a big issue. I forget the notch is there, honestly.

And proving that some changes are invisible to the eye, Apple claims that this is the first Apple product to be made with more than 50 percent recycled content, including all of the aluminum, the rare-earth elements in magnets, and the copper on the logic board. (I can’t tell the difference between recycled atoms and original ones, and neither can you.)

Dual-screen details

A feature of Apple’s Intel-based MacBook Air models was the ability to drive multiple external monitors at once, providing a relatively affordable way to get a multi-screen workspace. When the MacBook Air moved to Apple Silicon, it lost that capability. In fact, the base M1 and M2 chips are only able to support two displays—and in a laptop, one of those is built in, so that meant support for only one external display.

This set up the frustrating situation where MacBook Air users with multiple-monitor setups were going to need to spend $2000 on a MacBook Pro if they wanted to upgrade to Apple Silicon and keep their setups. The most frustrating thing was that the Mac Mini supported two displays—but of course, it didn’t have that built-in laptop screen.

But the M3 has changed things! I was able to use the M3 MacBook Air with two Apple Studio Displays—as long as I kept the lid of the laptop closed and used an external keyboard and trackpad to control everything. I plugged the two displays into the two Thunderbolt ports on the MacBook Air, and when I closed the lid, the second of the two monitors turned on.

There are a few quirks. The Air can support one 6K display, but the second display can only be 5K resolution. In my setup with two Studio Displays, I could only set the secondary display to use the option that scales everything down a little bit (to the equivalent of 2880 x 1620 resolution); the “main display” (in other words, the one that takes over for the internal one) couldn’t be greater than 2560 x 1440.

In any event, this is a big expansion of the functionality of the MacBook Air for a certain class of users. Apple silicon laptops make great desktop computers when tethered to an external display, and now users don’t have to buy a MacBook Pro to get that functionality. (The base M3 MacBook Pro, which strangely shipped without support for a second external display, will receive a software update later this year to bring it to parity with the M3 MacBook Air.)

The M3 Air also adds support for Wi-Fi 6E, while the older M2 models only support Wi-Fi 6. The difference is real. On my home Internet connection, I was able to get 931 Mbps down and 813 MBps up via Wi-Fi, which is more or less the same speed as my wired connection to my router. In the same spot, my M2 Air could only manage 618 up and 700 down. I wouldn’t buy a new laptop just to have faster Wi-Fi—and keep in mind that you need to upgrade your router and possibly your home internet to take advantage of these speeds—but that’s the fastest Wi-Fi connection I’ve ever experienced.

They keep getting faster

The big speed boost in Apple silicon came during the transition to Intel. Since then, things have kept incrementally improving. The M3 Max is actually a pretty decent bit faster than the M2 Max, but the low-end M3 chip used in the MacBook Air is only a little bit faster than the M2 in the 2022 model. The M3 was about 19 percent faster than the M2 in multi-core CPU tasks but a more impressive 39 percent faster than the M1. In graphics tests, it was only about four percent faster than an M2 Air with the same number of GPU cores.

In a noticeable shifting of gears from previous product launches, Apple has devoted a large amount of time to promoting the M3 Air as the best consumer computer for artificial intelligence tasks, citing the integrated Neural Engine in the M3 chip. Of course, Apple silicon Macs have had the Neural Engine since the M1, and while some AI applications use the Neural Engine, others use the GPU cores—and still others run in the cloud, entirely separate from the computer.

So, is the M3 Air an AI powerhouse? I’m sure it’s fine, and it did manage to transcribe a podcast using OpenAI Whisper in less than 80 percent of the time it took an M2 model—but that was pretty much down to the extra GPU cores, I think. And, of course, an M3 Max MacBook Pro with 40 GPU cores polished off that same transcript in 40 percent less time than the M3 Air.

So yes, the M3 Air is faster than the M2 model and quite a bit faster than the M1 model. But in the Apple silicon era, the MacBook Air has enough horsepower for most general use cases. If you’re really pushing things with something like an AI transcript or a video encode, the MacBook Pro line offers a whole lot of performance upside, which is why I included a 16-CPU, 40-GPU M3 Max MacBook Pro in my speed charts as a comparison.

To be sure, there are other reasons to buy a MacBook Pro instead of a MacBook Air, most notably the beautiful display and the extra ports. The Pro also has a cooling fan, which the Air doesn’t. This makes the Air really nice and quiet, but in extremely taxing situations, the Air will have to restrain itself in order to prevent overheating, while the Pro can just crank up the fans and keep on churning.

Who should upgrade?

If you’ve got an M2 MacBook Air, you can stay put—unless you’re desperate to plug in a second display, that is. M1 Air users might be tempted to upgrade, and there are a lot of reasons to do so—not just that the M3 is faster, but that the entire MacBook Air redesign that came with the M2 is pretty great. (The 13-inch M2 model is still on Apple’s price list, a bargain at $999.)

If you’re still using an Intel MacBook Air, well… if you’re doing that because you have a two-monitor setup, you’ve probably already placed your order. I no longer have a late-model Intel MacBook Air to use as a comparison to these Apple silicon models, but suffice it to say that an Apple silicon Mac is a huge upgrade over the old Intel models.

The truth is, unless you’ve been waiting to plug in a second monitor to a MacBook Air, this upgrade isn’t going to blow anyone away—and that’s okay. The chips keep getting faster, 2022’s MacBook Air design refresh remains great, and the 15-inch model offers a large screen for people who don’t need MacBook Pro prices or features. The MacBook Air is Apple’s most popular Mac, and now it’s even better.

By Jason Snell

March 5, 2024 3:44 PM PT

Full transcripts arrive on Apple podcasts

As was foretold back in January, with the release of iOS 17.4 Apple’s Podcasts app now supports podcast transcripts. This is a pretty big breakthrough in terms of access to podcast content and accessibility of podcast to audiences who might not be able to listen.

The way Apple has implemented transcription is very clever. It’s all happening up in the cloud—the moment it detects that a new episode has arrived, Apple kicks that episode into its transcription queue and quickly generates a full transcript. (This is why, if you start listening the moment an episode drops, you won’t be offered a transcript—but very soon thereafter, it should appear.) Apple supports transcripts in English, Spanish, French, and German, which should cover 80 percent of overall listening in Apple Podcasts.

Apple’s not just running that podcast through a standard transcription engine like the one I use to generate transcripts on my Mac, but one that’s been built to detect some detailed information about how the podcast is structured.

That’s important, because many modern podcasts use something called Dynamic Ad Insertion to insert different ads depending on where you are, who you are, and when you downloaded the episode. A traditional transcript file won’t keep sync with a podcast if the time codes of the ads keep changing. Apple’s engine should be able to detect the beginning and end of those ads and adjust its transcript accodingly, inserting a filler animation (three slowly filling dots that will be familiar to users of lyrics in Apple Music) until the podcast content resumes, at which point the transcript should pick up right where it should.

Apple’s processing also detects content down to the word, so that (again, Apple Music style) it can highlight every word in the transcript as it’s spoken. It detects speaker changes and breaks paragraphs to improve readability, though it can’t identify the speakers. Episodes with chapter markers should see those reflected in the transcripts as subheads.

You can also select a paragraph from a transcript and share it (including a link back to the podcast), or even view the entire podcast transcript on its own without playing audio.

Podcasters who would prefer to use their own transcripts—I could see it happening in podcasts where there are some highly specific spellings and terms that they want to get exactly right—can do so by using the <podcast:transcript> field in their podcast RSS to point at a subtitles file in SRT or VTT format. Apple’s backend systems will pick that file up, run it through their own special processes, and supply it in the same interface.

The only thing that’s really missing is support for private podcast feeds, which is where most members-only versions of podcasts live these days. (Full disclosure: I produce several podcasts with members-only versions, and subscribe to several more!) I realize that there are some complicated technical isuses with members-only podcasts—technically each one is unique for each member, which is a real complicating factor—but between the file download URL and the URL of the transcript file, it should be doable for Apple to group all the members-only podcast episodes together. If it wants to transcribe those episodes itself, it’s more than welcome—but I’m also happy to provide my own transcript. I just don’t want my members missing out on this really great new feature.

By Jason Snell

March 1, 2024 2:37 PM PT

RIP Apple Car: Not all gambles pay off

There was a moment when it seemed like an Apple Car made sense. Ten years ago, when the Apple Watch wasn’t anything more than a rumor (and I still worked at a magazine), it seemed like the entire automotive industry was on the edge of an enormous change, and the traditional players just weren’t ready.

In 2014, Tesla was sort of the only one out there trying to bring that future into existence, and back then, Tesla only really sold one consumer car—the expensive Model S. If the future of cars was that they were going to be computers on wheels, wasn’t there a chance to catch the auto-industry giants sleeping and elbow them out of their own industry?

That’s not how it worked for a multitude of reasons. But as Apple begins the process of tearing down all the pieces of its fruitless quest to build its own vehicle, it’s worth remembering that at one point, it almost made sense.

In defense of the gamble

It’s 2014, and you’re Apple. You’ve got all the free cash and ambition in the world, and you know that as the iPhone matures, it’ll cease to be a major generator of the growth that Wall Street demands. (To be clear, there was a lot of growth still to come for the iPhone: Apple wouldn’t even introduce the first “big” iPhone, the iPhone 6 Plus, until the fall.) You’ve got the Apple Watch on the horizon, and a grand plan to dramatically boost Services revenue, but you know that investors want growth to be infinite and eternal.

You’ve got the Innovator’s Dilemma buzzing in your mind, as well as Steve Jobs’s maxim that it’s always best if you’re your own replacement. You and your fellow tech giants have enormous amounts of money and a commitment to not become so complacent that some new tech company comes along and turns you into a historical footnote.

So what do you do? You place your bets. You put money down in the hope that you will stave off irrelevance and maybe even discover the Next Big Thing. In 2014, it wasn’t unreasonable to believe that in 2030, most new cars would be computers on wheels, using new electric technologies that were foreign to the big automakers. What was more likely, that Ford and GM would learn the vital synthesis of hardware and software, or that Apple could turn the talents of its hardware design team to an auto chassis?

(Just an aside: Could Apple have just… bought Tesla? Or Rivian? Or Lucid? Perhaps the timing never quite worked, but it also feels like there’s some strong “not invented here” syndrome at play here. Apple didn’t want to buy the revolutionary electric car and popularize it; it wanted to invent it.)

The dangerous distraction

Apple may have had a decent reason to make a speculative dive into the car business, but it seems like the effort lacked leadership and direction. If someone with authority had put a stake in the ground and said the company should ship its own Tesla-style car by, say, 2019, that might have been something. Given the eccentricity and distraction of Tesla’s leadership, Apple might have ended up even beating Tesla at its own game in a few years.

But it sure seems, based on various reports over the years, like Apple’s strategy kept swerving into other lanes. Any observer of Tesla has noticed that Elon Musk has spent the last decade hyping the just-around-the-corner promise of true self-driving cars. Alphabet and other companies have invested in the dream, too, and as an outside observer, it sure seems like what we’ve learned is that the technology just isn’t there yet—and might never be. Human streets are messy.

But as much as a hype man for self-driving as Musk has been, and as questionable as his taste in hardware driving interfaces has been, Tesla has continually designed its cars with, you know… steering wheels. What if we just can’t crack the entirely autonomous vehicle? Steering wheels. They’re a great fallback.

The moment that I realized Apple’s car effort was completely off track was when Bloomberg’s Mark Gurman reported that Apple’s car design did not hedge: “Apple’s ideal car would have no steering wheel and pedals, and its interior would be designed around hands-off driving,” Gurman reported.

Was Apple convinced that it could beat everyone to the self-driving holy grail? Had it decided that if it couldn’t build a roving autonomous salon on wheels, it didn’t want to make anything at all? Was the project hijacked by a bunch of idealistic designers fed by unearned confidence that Apple could achieve anything it set its technological mind to?

I don’t know. Though it’s suspicious that Gurman’s report happened a while after there was an exodus of talent from the project in early 2021. They saw the writing on the wall.

It took two more years for the sword to fall on the project. If reports are to be believed, the team was issued an ultimatum to come up with a product to ship in the next few years. My guess is that they came up with that product and realized it would be a more expensive Lucid Air. That might have been great in 2017 or even 2019, but at this point, not only are there numerous companies trying to use the Tesla playbook, but most of the major automakers have awakened from their slumber. A $100,000 Apple sedan in 2018 might be the start of something big. The same car in 2028 is a footnote. The opportunity to change the world has passed.

Mistakes were made

It seems like Project Titan lacked a leader with a clear vision (or at least lacked a leader with the ability to implement their vision), and then someone steered the entire project off course while chasing an unattainable dream. (Apple would’ve been better off shipping that Tesla-like sedan in 2018 and then iterating for a decade.)

But was Project Titan’s whole existence a mistake? Not so fast.

If you’re an incumbent like Apple, your biggest threat is your own complacency. Apple should constantly be trying to identify areas of interest where it could make a difference in the world with an investment of the company’s enormous resources.

Take visionOS. The Vision Pro is an interesting experiment that might have some fascinating applications today and in the next few years. But where it makes the most sense, and where it justifies Apple’s massive investment, is as a long-term play designed to stave off any possibility of some other company cracking a future wearable item that makes the iPhone obsolete.

The iPhone is half of Apple’s business. Apple should be spending money and time trying to envision its replacement—and ensuring that Apple is the company that’ll popularize that product.

I like Apple taking bets like Project Titan. Of course, there was an opportunity cost to it. If Apple wasn’t dallying with computer vision models, perhaps it would have invested in large language models. Probably not, but there’s no way to know. The longer the project continued, though, the more opportunities were missed. And it does feel like the project went on too long.

At least there’s a silver lining. You never know what will be salvaged from the wreckage of Apple’s car project. I would imagine that quite a bit of what was learned in Project Titan will benefit future Apple products. Of course, it’s unlikely that any of that will justify the enormous cost of the project—but that’s not the point.

Apple made a bet. Maybe the odds were bad. The bet was probably too large. And Apple threw some good money after bad in the hopes of chasing a jackpot. You win some, you lose some.

When it comes to planning the future, the only thing worse than making some bad bets is making no bets at all.

By Jason Snell

February 23, 2024 10:29 AM PT

Simple complexity: Apple’s trio of sports apps

When I got my first demo of the new Apple Sports app, I admit to being a little surprised: didn’t Apple already do live sports scores? Hadn’t I just seen the Arsenal score and play-by-play on my iPhone on Sunday morning when I was in the kitchen making breakfast?

I had. And it has led to a lot of confusion about what the Apple Sports app does and doesn’t do, which highlights just how scattered Apple’s current effort to bring information to sports fans really is. I imagine that it wasn’t planned to work this way, and I wouldn’t be surprised if Apple connects all of its disparate sports pieces eventually, but in the meantime things are a little confusing.

Let me attempt to clear it up a little bit.

The data source

Apple Sports may have debuted on Wednesday, but the data source that drives it has been around for a while now. It drives score information and alerts on tvOS and in the TV app. Since it’s a back-end service, there’s no way to tell if it’s been tweaked a bit for the launch of Apple Sports, but certainly Apple’s had a live-scores/play-by-play data feed for a while now, in public.

Set favorite teams

Apple syncs your favorite teams and leagues¹ across your Apple ID. You can set them in the Apple Sports app, but you can also do it in the News and the TV apps. (In News, tap on the Sports tab, then the three-dot icon, then tap Manage My Sports. In TV, scroll down and tap on Sports, then scroll to the bottom and tap Manage My Sports.)

This is also the reason why the Sports app isn’t embedding news stories about your favorite team the way the Stocks app does about business information. As Apple SVP of Services Eddy Cue told me, the goal of the Sports app is to keep things simple and just display scores, fast. News about your favorite teams is elsewhere—namely, in the News app.

The TV app

On the iPhone, at least in the U.S. (I’m told this isn’t the case in the UK?!) the TV app has the ability to place the scores of your favorite teams in a Live Activity on your lock screen and in the Dynamic Island. In fact, it’s more than that: you can place games in a Live Activity by tapping on it in the TV app and then tapping Follow Live. (Not all games offer Live Activities, but those in most major leagues offer it.)

At least the Sports app includes a quick link to open the game in the TV app, from which you can either kick off a Live Activity or watch via a connected service. It’s a common misconception that the TV app only shows games shown by Apple or channels within Apple TV, but it works with any app that’s connected to the TV app. For example, last night I was able to tap on an NBA game in the Sports app, which opened it in the TV app. From there, I could tap again to open it in the Max app.

So simple it’s complicated

This is the conundrum of the Apple Sports app: It avoids the complexity of adding a News tab and a TV tab and focuses on scores, which is good. But if you want to start a Live Activity or jump to watch the game, it’s at least one app and several taps away.

I don’t think the app will stay this simple. The name alone—it’s Apple Sports, not Apple Scores—suggests that Cue and his team have bigger plans. I have to imagine that eventually you’ll be able to follow games right in the app, and jump to video sources without needing an intermediary app.

But in the meantime, if you want a Live Activity for a game being shown in Apple Sports, tap the “Open in Apple TV” icon on that game and then tap Follow Live and you will be rewarded.

By Jason Snell

February 21, 2024 6:00 AM PT

Apple Sports: A free iPhone app to get you the score, fast

If you know one thing about Apple’s Senior Vice President of Services, it’s probably this: Eddy Cue loves sports. He’s frequently spotted courtside at Golden State Warriors games, and when I talked to him last week he was fresh off a plane and still buzzing about how the Super Bowl ended the night before in Las Vegas.

If you love sports like Eddy Cue, you also probably find yourself trying to check scores like Eddy Cue, whether you’re working late or out to dinner or even (as I frequently find on weekend mornings when Arsenal is playing) walking the dog. The options to check scores on the iPhone aren’t great—I find myself using Google a lot of the time, though lately I’ve also been relying on Live Activities pushed from the Apple TV app.

It turns out that those scores, fed from Apple to the TV app and the Apple TV and a few select other places, are from a data source that Eddy Cue also cares about a lot. He’s been pushing it to be as close to real time as is technologically possible, right down to watching his phone and comparing it to the scoreboard at a Warriors game. And now that data source is driving Apple’s latest app, a free iPhone app called Apple Sports, which is debuting today.

“I just want to get the damn score of the game,” Cue says. “And it’s really hard to do, because it seems like it’s nobody’s core [feature].” In a sports data world increasingly driven by fantasy and betting, Apple’s not trying to build an adjunct to some other app business model. (There are some betting lines displayed in the app, but there’s also a setting down in the Settings app to turn them off if you don’t want to see them.)

“We said, ‘We’re going to make the best scores app that you could possibly make,'” Cue said.

You can select the teams and leagues that you follow—it’s the same following list you might have already made in the News or TV apps—and the main view of the Apple Sports app can be toggled from My Leagues to My Teams, depending on what scores you want to see. When games are live, they’re updated as close to realtime as possible, right down to the ticking clock. You can also back up to the previous day to see how your team did the night before, or tap Upcoming to see what’s happening later on in the week.

Tapping on a game will bring up a detailed game card, with more detail including stats and boxscores as well as play-by-play. (I’ve noticed this same data source in those Live Activities, which greet me on an early weekend morning with details about every shot Arsenal has missed.)

Each sport gets its own custom presentation, so while the app is launching with current in-season sports such as basketball (NBA and men’s and women’s NCAA), soccer (MLS, of course, but also Bundesliga, La Liga, Liga MX, Ligue 1, Premier League, and Serie A — but not the Champions League?!), and hockey (NHL), it’ll also support baseball (MLB), and other soccer (NWSL) and basketball (WNBA) leagues when their seasons begin. Fans of college basketball can also expect an update with a special tournament presentation for when March Madness hits.

NFL and college football will also be supported before their seasons start, so if you’re freaking out because you can’t add your favorite football team, relax—it’s a long way until training camp.

Apple Sports is also integrated with apps that offer live video, so you can jump over to the TV app or other connected apps and start watching the game live. The app is available today (February 21) in the U.S., Canada, and the United Kingdom and requires iOS 17.2 or later.

By Jason Snell

February 20, 2024 3:17 PM PT

MLS Season Pass returns with Multiview and more Messi

As fans of Major League Soccer are no doubt already aware, Wednesday marks the kickoff of the new season, the league’s second with Apple as its media partner. While the biggest new feature of the MLS-Apple partnership was undoubtedly last year’s mid-season addition of Lionel Messi to Inter Miami, this year Apple has added some new features of its own.

Probably most notably, Apple’s extending Multiview—its feature that allowed Apple TV users to watch up to four live games at one time—to the iPad for the first time. (Now iPad users can truly experience the wonder of the Quadbox.)

Apple has also added a MLS Season Pass item to the main navigation of the TV app, which will be visible for all users, all over the world, no matter their interest in American soccer. The MLS Season Pass page has an enhanced live schedule, now shows recently completed matches in addition to forthcoming events, and offers quick access to club-specific pages. You can jump to all clubs quickly, and select your favorite clubs to float them to the top.

The new playlist functionality allows users who are browsing a row of clips to quickly move between clips without constantly toggling between the video player and the main list of clips in a category.

As before, Apple is producing all games in both English and Spanish, with select matches also in French. All its studio shows are now produced in both English and Spanish, with the addition of a Spanish version of the MLS 360 whip-around show.

While the image quality of Apple’s broadcasts is quite good—clearly there’s some superior encoding and high bit rates going on there—they will still be in 1080 HD this year, rather than 4K. And while Apple Vision Pro users will be able to watch games, Apple hasn’t made any announcements about if any immersive or 3D content will be available.

In-game graphics have been upgraded this season with an emphasis on some new data points, including passing profiles and the distance covered by a player (either in a game or for the entire season).

While some games will be available for free, the bulk of the games will be a part of the MLS Season Pass subscription service which is $15/month or $99 for the season—$13/month or $79/season if you’re already an Apple TV+ subscriber. Full MLS season ticket holders get MLS Season Pass for free.

By Jason Snell

February 19, 2024 8:00 AM PT

Apple in 2023: The Six Colors report card

It’s time for our annual look back on Apple’s performance during the past year, as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple.

This is the ninth year that I’ve presented this survey to a hand-selected group. They were prompted with 12 different Apple-related subjects, and asked to rate them on a scale from 1 to 5 and optionally provide text commentary per category. I received 58 replies, with the average results as shown below:

Since I used largely the same survey as in previous years, I was able to track the change in my panel’s consensus opinion compared to previous years. The net changes between 2022 and 2023 surveys is displayed below:

Read on for category-by-category grades, trends, and commentary from the panelists.

Continue reading “Apple in 2023: The Six Colors report card”…